In recent years, the entertainment scene has been transformed by a remarkable trend that has captivated audiences worldwide - the surge in popularity of survival-themed content. This genre has garnered a global following and marked a significant shift in viewer preferences towards more engaging and immersive viewing experiences. Read More
The digital marketing landscape is ever-evolving. Retargeting in advertising is a pivotal strategy for businesses aiming to boost their sales figures. This approach is focused on re-engaging individuals who have previously interacted with a brand but did not convert, which is considered an "out of sight, out of mind" situation. Read our blog to understand what retargeting means in the advertising and marketing industry. We will focus on the intricacies of retargeting techniques designed to enhance sales and ensure that your brand remains top-of-mind for potential customers. Read More
Have you ever gotten frustrated navigating a website or app filled with confusing buttons and unclear instructions? Chances are, the culprit is weak UX writing. On the other hand, smooth sailing through a digital experience often comes down to clear, concise, and helpful text. That's the magic of UX writing. Read More
The E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) framework is a cornerstone of modern SEO practices. It’s central to Google’s approach to assessing content quality, ensuring that the information presented is reliable, credible, and valuable for users. Let’s break down what E-E-A-T is, explore its benefits for SEO, and outline practical strategies to optimise your content and improve your rankings. Read More
Are you making the most of the petsumer market? As pet ownership grows, so does the opportunity to connect with pet-loving consumers through an effective pet marketing strategy. This approach can help you tap into the owner’s passion for their animals, driving engagement and brand loyalty. This post will explore how you can make your brand resonate with the petsumer—pet owners willing to invest in high-quality products and services for their furry family members. Read More
Taylor Swift has captivated the music industry and redefined how brands engage with audiences. Her career, spanning genres and decades, is an insightful guide for marketers everywhere. From a young country singer to an international pop sensation, Taylor Swift’s marketing strategy demonstrates the power of authenticity, digital engagement, and community-building. In this blog, we’ll explore the marketing techniques that have made Taylor Swift a phenomenon and how marketers can apply these principles to their own campaigns with the help of Primal, a leading digital agency in Bangkok. Read More
In mid-2024, the SEO community was abuzz following a major leak of Google’s internal documents. This leak gave an unprecedented look into the intricate workings of Google’s search engine algorithms, revealing crucial insights that every SEO professional should know. For digital marketers, this leak provided invaluable clues for refining SEO strategies and aligning them with how Google truly evaluates content, user engagement, and other ranking factors. Read More
On-page SEO is one of the most vital aspects of any successful digital marketing strategy. In this article, we’ll discuss the fundamentals of on-page optimisation, its importance in boosting website visibility, and how to integrate it into your campaigns for better search engine rankings and user experience. Read More
Traditional approaches to public relations are evolving rapidly. Digital PR has become crucial to a successful marketing strategy, bridging the gap between traditional PR methods and modern digital communication. This post will help you understand the importance of digital PR is essential for brands looking to boost their online presence and engage with target audiences, and how your brand can best benefit from it. Read More
In a competitive marketplace, a unique selling point (USP) is essential for making your brand stand out. But what is a unique selling point, and why does it matter? Your USP is the distinct feature or value that sets your brand apart, giving customers a clear reason to choose you over the competition. A strong USP enhances brand visibility and appeal while increasing customer loyalty and driving long-term business growth. Let’s explore how to determine and leverage your USP for maximum impact. Read More
In today's competitive job market, a well-written resume is your golden ticket to landing your dream role. It's the first impression you make on potential employers, so it needs to be clear, concise, and packed with information that showcases your skills and experience. The good news? You don't need to break the bank to create an impressive resume. There are plenty of fantastic online resume builders that are completely free to use! These platforms offer a range of features, from free pre-designed resume templates to helpful writing guides – all at zero cost. Read More
if we take a closer look, the past couple of years have seen a fascinating shift. The magic touch for enhancing fortune isn't just for individuals anymore. Many brands and businesses have cleverly woven the concept of "Mutelu" into their marketing strategies, introducing the world to "Muketing" Read More
As digital marketers, we’re constantly finding effective ways to boost visibility and reach. One often overlooked resource is the web directory. While some view web directories as outdated, they remain valuable for building a solid online presence. But what is a web directory, and how can it support your marketing campaigns? Let’s explore the role of web directories, their types, and how they can benefit your strategy. Read More
Luxury marketing is more than just selling high-end products. It’s about creating a distinctive experience that resonates with the aspirations and lifestyles of a select clientele. Luxury brands distinguish themselves through quality, exclusivity, and a sense of heritage. For those in the business of luxury, this means carefully crafted marketing strategies to maintain an elite image and meet the exacting expectations of their audience. In this guide, we’ll explore what luxury marketing is, discover luxury marketing strategies, and look at successful brand examples to inspire your campaigns. Read More
Customer loyalty is key to long-term growth and sustainability in a competitive marketplace. However, customer loyalty doesn’t happen overnight. It involves positive experiences that lead customers to keep choosing your brand time and again. Loyalty is built on trust, satisfaction, and a deep connection to your brand. It encourages customers to stay with you even when competitors are an option. How can businesses nurture loyalty? In this article, we’ll explore what customer loyalty is and learn about the different types of customer loyalty. We’ll also discuss strategies for building customer loyalty through marketing. Read More
Interactive marketing is changing how brands engage with their audience, offering dynamic ways to connect. Unlike traditional, one-way marketing, interactive marketing invites customers to participate, making them active players in your brand story. But what is interactive marketing exactly, and how can it benefit your campaigns? Discover its concept, types, and strategies to help brands create more engaging, memorable customer experiences. Read More
Generative AI is reshaping the way businesses innovate and operate. From creating compelling content to automating complex tasks, the influence of this cutting-edge technology is growing across industries. This article explores what Generative AI is, how it works, and how you can use it for your marketing campaigns. We’ll also discuss how Primal Digital Agency can help you take advantage of this technology with SEO marketing services to enhance your business. Read More
In a constantly evolving world, how we communicate, connect, and conduct business also undergoes transformation. Amidst these changes, a concept that has gained momentum and proven its significance across various sectors is the "8C strategy." Read More
People-first content is all about creating content that prioritises your audience's needs and preferences. It's a shift away from simply focusing on search engine algorithms and ranking factors, and instead, it's about crafting content that genuinely informs, engages, and adds value to your readers' lives. Read More
In website design, creating a visually appealing and user-friendly website is crucial to ensuring it ranks well in search engine results. This is where wireframes come into play. But what are wireframes exactly, and what are they used for? Think of them as skeletal blueprints that map out the structure and layout of your website, forming the foundation for a successful SEO strategy. Read More
Nowadays, data is compared akin to the value of gold. Customer data is the lifeblood of any successful business. Businesses generate a vast amount of data from various sources, including websites, mobile apps, social media interactions, email campaigns, and customer relationship management (CRM) systems. However, managing this scattered data effectively can be a challenge. Read More
In the fast-paced artificial intelligence (AI) scene, each new development brings us a step closer to more intuitive and powerful AI systems. Among the latest milestones in this journey is Google's unveiling of Gemini AI 1.5 Pro. This blog post offers an in-depth look at what makes Gemini AI 1.5 Pro a noteworthy advancement in the field of AI language models. Read More
Businesses are constantly churning out new software applications to stay ahead of the curve. But with this rapid development comes a critical concern: security. Here's where DevSecOps steps in, offering a powerful approach to quickly building secure and reliable software. Read More
Subscription models are changing how businesses deliver value by offering customers a reliable, convenient way to access products and services. This approach is particularly effective in e-commerce, where brands benefit from recurring revenue while building lasting relationships with customers. But what exactly is a subscription model, and how can it improve your marketing strategy? Let’s find out. Read More
As online scams grow more sophisticated, the dangers facing businesses and individuals are increasing. Recent scams, like the Taylor Swift concert ticket fraud in Singapore, have shown how cybercriminals use “mule accounts” to deceive customers and launder money. For marketers and business leaders, understanding what a mule account is and its risks can help protect your brand and customers from falling victim to these schemes. Read More
Have you ever noticed how ads seem specifically tailored to your interests? If so, you’ve seen programmatic advertising in action. This intelligent, data-driven approach automates the buying and placement of digital ads to make sure they appear in front of the right audience at the right time. For marketers, understanding what programmatic advertising is and how to use it effectively is important to create efficient and targeted campaigns. Let’s explore what makes programmatic advertising a must-have in your marketing toolkit. Read More
YouTube Studio can be a game-changer for marketers and content creators alike. This powerful tool from YouTube is designed to streamline channel management, deepen audience engagement, and maximise video performance. Understanding how to make the most of YouTube Studio is essential for anyone aiming to grow their reach on the platform. Let’s explore what YouTube Studio is, the benefits it offers, and how to leverage it for an effective content strategy. In this digital era where content is king, understanding and leveraging YouTube Studio is crucial for anyone looking to make a mark on the YouTube platform. Let's explore how this tool can be managed and optimised to transform your content creation journey. Read More
Have you scrolled through TikTok lately and come across the term "That Girl"? It's practically everywhere! But who exactly is "That Girl", and why should marketers care? Buckle up because we're about to dive into this trend and explore what it means for modern women and how brands can leverage it for success. Read More
It's an exciting time in the world of fashion and music! K-pop idols and luxury brands are teaming up, and this partnership is reshaping how we think about global style and sophistication. Luxury brands, traditionally seen as exclusive and often Western-centric, are now embracing the dynamic world of K-pop. This move showcases K-pop's global appeal and highlights how cultural collaborations can redefine what luxury means today. Read More
In a digital age dominated by mobile browsing and instant information, capturing attention quickly and effectively is crucial. Enter Google Web Story—a visually engaging, interactive format designed for mobile users, offering a unique way to deliver bite-sized, immersive content. Web Stories open up exciting opportunities for brands to connect with audiences, increase engagement, and drive traffic. Here’s everything you need to know about what Google Web Story is and how to create Web Stories for your marketing campaigns. Read More
Social media is one of the most effective channels for marketers to reach audiences, but with countless posts competing for attention, making your content stand out can be challenging. This is where Open Graph comes into play—a tool that can significantly boost your content’s visibility and appeal across platforms. Read More
In today's competitive market landscape, understanding the intricacies of consumer psychology can be a game-changer for businesses. One phenomenon that stands out for its effectiveness in influencing customer decisions is the Decoy Effect. Read More
A new dining trend has taken centre stage: Suki Hot Pot. But forget the communal pot of boiling broth you might be picturing. Suki Hot Pot restaurants, a dining concept that combines the warmth of traditional hot pot cooking with a modern twist. Read More
Old Money Style isn't about showing off or following fleeting fads. It's about quiet confidence, always looking great, and feeling comfortable in your own skin. It's the kind of style that whispers "quality" and "put-together" instead of screaming with loud colours and flashy logos. Read More
With millions of websites vying for the top spot on Google's search results, understanding and implementing effective SEO strategies has become paramount. This is where SEO training courses come into play, offering a structured pathway to mastering the art of enhancing online visibility. Read More
Gone are the days when the traditional 4Ps of marketing—Product, Price, Place, Promotion—were the rule. With the rise of the digital era, the shift towards a more dynamic and customer-centric approach is evident: the 4E Marketing Strategy. Read More
This integration of AI with SEO is a transformative shift, enhancing the effectiveness and efficiency of SEO strategies. In this blog, we will decode the various facets of leveraging AI for SEO, exploring its applications, benefits, and even its limitations. Read More
Have you ever considered the sheer scale of YouTube? With over 2 billion monthly users glued to their screens, it's no surprise that YouTube has become a marketing powerhouse. But simply uploading videos isn't enough. To truly tap into this vast audience, you must understand YouTube SEO (Search Engine Optimisation). Think of YouTube SEO as the secret sauce that helps your videos rise above the noise and get discovered by the right people. In this blog, we'll take a deep dive into the impactful benefits YouTube SEO offers brands and businesses and equip you with in-depth techniques to dominate the video search landscape. Read More
Lemon8 is a social media platform that has quickly gained attention in the marketing world due to its unique blend of features reminiscent of Instagram and Pinterest. Owned by ByteDance, the same company behind TikTok, Lemon8 debuted in Japan in 2020 before reaching users in the U.S. and U.K. in 2023. The app has been particularly successful in capturing the interest of Gen Z users, offering a fresh avenue for creators and brands to engage with a young, vibrant audience. Read More
Truly understanding your customer can make the difference between success and failure in business. The Empathy Map is a compass for navigating your customers’ complex emotions and thoughts. At Primal, we believe empathy is at the heart of every successful marketing strategy. Read More
Ready to level up your TikTok game? TikTok has recently launched Creator Search Insights - this awesome tool gives you the inside scoop on what's trending, so you can make videos that people can't get enough of. While it's currently limited to select countries and not fully launched in Thailand yet, this feature promises to revolutionise how creators approach their content strategy. Read More
SCXO, or Search Conversion Experience Optimisation, is a powerful method for businesses looking to revolutionise their online presence. You probably already know about SEO, but SCXO takes things a step further. Imagine combining the power of attracting visitors with the magic of turning them into loyal customers. Read More
Ever scrolled through TikTok and instantly fallen in love with something you need to have? Well, you’re not alone, and brands are taking notice. The rise of TikTok Shop is blurring the lines between entertainment and shopping. Let's explore what this means for your brand and if you should jump on board. Read More
Unlike traditional SEO (Search Engine Optimisation), which focuses on ranking your website high in search results, AEO tailors your content specifically for answer engines. Think of it this way: SEO is about getting people to your door, while AEO is about having the answer ready on their doorstep when they knock. Read More
Remember when you just had to see a movie because everyone was talking about it? That's exactly what happened with "Lahn Mah," or "How To Make Millions Before Grandma Dies" - the Thai comedy that took the country by storm. It wasn't just funny; it was a box office phenomenon raking millions and leaving audiences in stitches. But how did a local film achieve such incredible success in such a short time? Let's peek behind the curtain and see the clever marketing strategies that made "Lahn Mah" a 100-million-view sensation in just four days! Read More
Thailand has a deep-rooted connection with beauty pageants that goes beyond glamorous events. It is a cultural phenomenon with a surprisingly long history. Many people are unaware that these dazzling competitions have evolved into a full-blown business industry in Thailand, generating significant revenue. Read More
In today's competitive digital landscape, top spender marketing is emerging as a groundbreaking strategy for brands aiming to foster deeper connections with their most loyal customers. With fan communities wielding significant spending power, this approach is becoming increasingly crucial for brands looking to stand out. Read More
In design and branding, colour is more than aesthetic appeal. Colour embodies emotions, messages, and values. Pantone is widely accepted as the authority of colour standardisation and communication. As we delve deeper, let's explore why Pantone is respected by designers and marketers. Read More
The YouTube channel "컬렌 Cullen HateBerry," brought to life by Cullen and Jung, two engaging Koreans who have quickly become a sensation. Despite struggling with Thai language challenges and their unique take on grammar, they have captured Thai viewers' hearts with their fun and captivating explorations of the country. Read More
In today's fiercely competitive business landscape, the concept of brand image is a cornerstone for shaping consumer perceptions and driving preferences. This intangible asset goes beyond just the products or services offered, embedding itself into the emotions and values consumers associate with a brand. Read More
In digital marketing, influencer marketing has taken centre stage, transforming how brands interact with their audience. Among the various tiers of influencers, Micro Influencers have emerged as a powerful force for brands looking to enhance their presence without breaking the bank. Our blog focuses on decoding what a micro-influencer is and how collaborating with them can support your marketing goals. Read More
As we navigate the myriad of marketing strategies in today's diverse consumer landscape, Anti-Valentine's Day Marketing emerges as a refreshing and unconventional approach. It's a bold deviation from the sea of red and pink, offering a unique opportunity for brands and marketing experts. Read More
In an era where video content reigns supreme, Vlog Week emerges as a captivating trend, offering a fresh spin on digital storytelling. Here at Primal Digital Agency, we've spotted the trend's potential to revolutionise marketing strategies, making brands more relatable and engaging to their audience. Read More
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Growing strong online might take time, but with help from experts, you can give your brand a shortcut. Partnering with digital agencies to plan and execute your online marketing strategies will save you time and other resources. So we’ve put together a list of the leading digital agencies in Thailand that can help you out. Read More
In the fast-paced world of online retail, selecting the right e-commerce platform is crucial. This decision can significantly impact the success of your online store. Among the myriad of options available, WooCommerce and Magento stand out. But the question remains: WooCommerce vs Magento, which is better? Read More
In today's digitally driven market, the visibility of your business online is not just an advantage; it's a necessity. This brings us to a critical question: "Is it worth paying for SEO?" Understanding the importance of online visibility and organic traffic for businesses is essential. Read More
In today’s fast-paced digital era, internet-enabled mobile devices have heralded a significant shift in how users access information and interact online. With mobile devices becoming central to our online interactions, the concept of mobile-first has become increasingly crucial for businesses looking to thrive in the digital landscape. Read More
Read on to learn how GPT-3 is reshaping our approach to natural language processing and SEO content creation. Let's delve into what GPT-3 is, its remarkable implications in the digital world, how you can harness is power effectively, and how Primal Digital Agency can assist in leveraging AI tools for SEO success. Read More
In today's digital-driven world, the term SEO or Search Engine Optimisation is vital to any successful online strategy. In an increasingly crowded and competitive market space, where most consumers turn to search engines to find products, services, and information, appearing at the top of search results can be the difference between a thriving business and an unseen one. Read More
Discover how to do SEO with our comprehensive guide. Learn step-by-step SEO tactics to improve your business's online visibility and drive traffic. Read More
It is an analytical framework that allows businesses to evaluate their internal and external environments. If you have ever wondered what a SWOT analysis is and why it is helpful, this guide illuminates the essence of SWOT analysis and its pivotal role in strategic decision-making and planning. Read More
In the ever-changing landscape of digital marketing, Search Engine Optimization (SEO) stands as a cornerstone for any website's online success. At the heart of modern SEO practices lies Google Lighthouse, a revolutionary tool designed to optimise and enhance website performance. Read More
Google Search Console helps you measure the quality of your website and fix any issues affecting the user experience. In turn, this improves the user experience and can therefore increase your search engine ranking. Read More
The role of search engines in our daily lives is nothing short of revolutionary. They serve as the compasses of the internet, guiding us through a labyrinth of information with precision and ease. Search engines have fundamentally transformed the way we retrieve information. Read More
In a world driven by digitalisation, where choices abound, businesses that shine brightest are those that put their customers at the forefront. A delightful customer experience isn’t just an edge - it’s a requisite. Let's unravel the essence of Customer Experience Management, popularly known as CEM. Read More
In today’s digital landscape, understanding your competition is not just a strategy; it’s a necessity. With numerous websites vying for the top spot on search engine results pages, gaining a competitive edge is paramount. That’s where SimilarWeb steps in, offering invaluable insights into your competitors’ strategies and performance. Read More
In this post, we will discuss what sitemaps are, the difference between the most common types of sitemaps, and the role of a sitemap generator. We will also share valuable tips on how to choose the right sitemap generator and how to create effective sitemaps to ensure improved SEO. Read More
The NPC (Non-Player Character) trend is a cultural phenomenon originating from gaming platforms. In games, NPCs are characters not controlled by a player. They follow scripted responses, lacking personal thought, paralleling real individuals who appear to conform without questioning. Read More
An Instagram filter is a feature within the Instagram app that allows you to apply digital layers to your photographs or videos. These filters can enhance colors, tone down light, add a vintage look, or even allow you to interact with fun augmented reality (AR) graphics that can alter your appearance or environment in playful ways. Read More
In today's world of glitz and glamour, where blatant luxury is everywhere, a silent movement is unfolding, a subtler form of luxury that’s less about flash and more about substance—quiet luxury. But what exactly is this concept, and why is it reshaping the marketing landscape? Dive in as we unravel the allure of discreet elegance and how marketers can adeptly navigate the realm of quiet luxury. Read More
In recent years, the digital marketing scene has witnessed the spectacular rise of TikTok, becoming an indispensable tool for marketers worldwide. With the platform's burgeoning significance, the role of the TikTok analytics tool in steering data-driven marketing campaigns is paramount. Our blog delves into the essentials of the TikTok analytics tool and what marketers should keep an eye on. Read More
Random posting can sometimes lead to an unorganised and unappealing feed. Want to get the most out of Instagram? To maximise the platform's potential, planning and curating your content is essential. Enter Instagram planner apps. Think of them as your digital buddy for the perfect feed. Read More
Have you caught wind of the 'Little Red Book,' commonly known as Xiaohongshu? It's an app that's capturing attention far beyond China's borders. Let's delve into its growth, appeal, and functionalities, as well as its expanding footprint in e-commerce and marketing. Read More
How do you keep your brand’s voice relevant and your audience engaged? Inbound public relations (PR), a modern marketing approach, enables genuine audience engagement while complementing digital marketing strategies. Read More
In a world flooded with advertisements, a unique approach has taken the limelight: Experiential Marketing. This concept isn't merely about selling but crafting memorable customer experiences Read More
Now, if you're a mere mortal using Google for your daily info-fix, this might not sound like much. But, for businesses, digital marketers, and website owners, this is colossal news. Why? Well, August 2023 core updates hold the power to pivot your website’s standing on Google's search results. Read More
In this article, we'll dive into the exciting world of RPA, exploring what it is, its various types, the benefits it offers, and real-world examples of how it's reshaping industries. So buckle up for a simplified 101 for your business! Read More
Having the right pricing strategy is critical for businesses to be profitable. With the dawn of the digital era, which has accelerated global business, implementing pricing strategies is all the more critical. In this blog, we shed light on pricing strategies that have been tried and tested to attract customers. Read More
Native ads can be found in various formats and platforms. As an advertiser, it is important to consider the user’s experience when it comes to advertisements by making them seamlessly fit into the page rather than be an intrusion or distraction. Making the ad look similar to organic content helps counter ad fatigue, which happens when the audience no longer pays attention to ads. Read More
In the ever-evolving landscape of digital marketing, staying ahead of the curve is a necessity. As the digital realm continues to reshape itself, pay-per-click (PPC) advertising stands tall as a powerful tool. If you're eager to harness the latest trends and propel your PPC campaigns to new heights, you're in for a treat. Read More
Enter Growth Hacking, a dynamic and tech-savvy approach that promises not just growth but meteoric expansion. In this blog, we're going to embark on an exhilarating journey through the world of Growth Hacking, uncovering its intricacies, examining its strategies, and understanding why it's the marketing secret weapon businesses need in today's digital age Read More
In the dynamic and competitive world of digital marketing, advertising tools such as Facebook’s (now Meta) Lookalike Audiences are necessary to stay ahead of the curve. It is a potent segmentation tool that can transform your advertising strategy and amplify your campaign’s impact. Read More
It’s undeniable that AI can work more accurately than humans in some situations; however, despite the advancements in AI, robots are still robots. There are limitations that mean AI can’t 100% replace human workforces. In this article, we will take you through 20 jobs that AI won’t replace. Read More
Many marketers know that ChatGPT can assist in enhancing the quality of website content and increasing the probability of ranking higher on Google’s first page. To enable ChatGPT to select data and optimise your SEO content, read our list of ChatGPT prompts for SEO! Read More
ChatGPT has already had a huge impact on the technology industry and humans in general, so you might wonder if AI can ever replace humans and if ChatGPT will disrupt Google. Google has developed a chatbot similar to ChatGPT called "Google Bard". Today, we will compare Google Bard and ChatGPT. Read More
ChatGPT, or the AI chatbot of GPT-3.5 Language Generation Software, interacts with the user naturally, answering short questions, researching information, and even writing code. Marketers might wonder if ChatGPT can help with SEO and how to use it to their advantage. Read on to discover more about using ChatGPT for SEO purposes. Read More
Many businesses try several marketing strategies and invest in paid advertising to promote their brand; however, their conversion rate remains low. The reason for this could be that the brand doesn’t understand how or where to reach its target audience. Read More
On a surface level, Google Ads sound self-explanatory. They are ads on Google, how difficult could they be to understand? Dive below the surface and you’ll come to realise that using Google Ads requires much more nuance and strategy than you would think. This article will help you understand how Google Ads works. Read More
Today, we will talk about how to do an SEO audit to dust off your website and allow it to shine on the search results pages once again. So, let’s take a look at what an SEO audit is and what it includes. Read More
As negative criticism toward X and Musk grew widely, the situation created a promising opportunity for Meta (Facebook). So it’s no surprise that Zuckerberg would build a service that could outshine X. Meta launched the Threads app, a text-based conversation platform, and quickly gained 100 million users on the 5th day. Read More
Nowadays, social media is a part of most people’s daily life. This has had a significant impact on the world of digital marketing. However, simply creating compelling content for your audience might not be enough. Organic and paid social media are two very effective ways to reach your target audience. Read More
To understand lead nurturing, we must first understand lead generation. It is the process of attracting prospects to leave their contact information, such as name, telephone number, email, and even personal interests. Marketers can then use this data to create a marketing plan that includes lead nurturing to convert prospects into customers. Read More
Online systems now protect user data more than ever, which has meant that marketing strategies have had to adapt as companies can no longer use customer data in the same way. However, lead generation is a strategy that supports businesses in creating a customer base without violating privacy rights. Read More
In the digital age, reaching your taget audience through ads on different channels helps build brand awareness, generate sales and grow your business. Therefore, it’s important for business owners and marketers to understand the metrics used to measure the success of those ads. Read More
Some of you may wonder, "Can't I just use any keyword I want?". Unfortunately not! Each keyword has its own level of difficulty. By utilising various tools, we can determine whether a keyword is challenging or easy to rank for. The question then arises: how is keyword difficulty measured? Read More
However, although some applications are available for free download, many users don’t install the apps on their devices for fear that the apps will up their storage. Therefore, Google had an idea to create a progressive web app (PWA) –the development of a normal website to provide an experience just like using an application as much as possible. Read More
Building backlinks isn’t easy for many SEO performers, especially on a newly built website. Getting other websites to link back to your site is challenging, let alone acquiring high-quality backlinks from reputable websites. This is where PBN comes in. Read More
On the YouTube platform, users who opt out of the monthly premium package will encounter brief video advertisements before or during their desired content. These particular ads are known as bumper ads. Online sellers gravitate towards this ad format due to its inherent value and its ability to amplify brand awareness. Read More
You might be familiar with SEO on Google in which you strive to get your website on the first results page. But did you know that you can also get your Facebook page to rank as well? Read on to discover our eight tips to optimise your Facebook SEO and reach your target audience. Read More
Google provides ads in photo format across the Google Display Network or GDN. Today, we will explain what the Google Display Network, as it’s an important tool to help businesses advertise, retarget and remarket to drive sales amongst their target group. Read More
Anyone who conducts online marketing campaigns must keep abreast of the new trends, tools, and types of Google Ads to utilise them effectively. Google Ads are useful for businesses to gain an edge in an increasingly competitive marketing space. Read More
Although redirecting is a great cross-domain technique to show Google that your new URL is the existing website, you must proceed cautiously. SEO performers should be careful about redirect chains, as this issue can be so harmful that it can cause your website ranking to drop suddenly. Read More
SEO experts work hard to get their websites to rank on the first page of Google. But some use shortcuts that don't comply with Google's requirements, causing their websites to be detected for poor quality and ultimately get penalised – this is known as a Google penalty. Read More
DuckDuckGo is a search engine platform that protects personal data usage and does not track data. It now has more than 100 million daily active users. Today, we will introduce DuckDuckGo, how it differs from other platforms, and why so many people are using it. Read More
Travellers’ behaviours and needs have changed post-pandemic, so businesses need to adjust their marketing strategies to address these changes. We have put together three travel digital marketing strategies to help companies adapt to their target audiences' needs and demands. Read More
When it comes to social media content, many struggle to attract engagement, preventing them from reaching their target audiences. The problem is that most writers don’t prioritise their headline, which is the first component of their content with the potential to attract readers. Read More
While UX/UI plays an essential part in website development, those who aren’t web developers may still need to understand what they are and how they differ. To be clear, while UX and UI go hand in hand, they are not the same. This article will help you understand UX/UI and the vital role it plays in website development. Read More
Having a well-designed website is only the first step. Search Engine Optimisation (SEO) is also vital to boosting website quality and ranking higher in search engine results pages. This involves optimising the website's technical and on-page elements, such as meta tags, headings, content, site structure, and speed. Read More
Sustainability is a hot topic these days, but it requires individuals and businesses to pull together for it to be achieved. As individuals, we do what we can, and now most large corporate companies are making sustainability part of their business practices. 2023 is the year of sustainability marketing - but what exactly is it? Read on to discover more. Read More
To do SEO yourself, consider your expertise and the time, cost, and risks involved. After doing so, many decide it’s best to choose the right SEO company to support their SEO needs instead. But how do you select the right SEO company to grow your business? Read More
The degradation of the environment has been accompanied by rapid growth in technology, resulting in issues like global warming, climate change, air pollution, and the melting of Arctic sea ice. This has naturally caused people to become more conscious of environmental issues and their impact on the planet. Read More
To effectively reach the desired target audience, marketers must develop a comprehensive marketing plan that involves creating a well-considered framework. A smart roadmap will allow them to understand how consumer behaviour is changing and remain competitive. Read More
Schema Markup is like a Google search extension, helping users to find your website better and increasing the efficiency of your SEO. But what is Schema Markup, why is it important, and how does it work? With so many questions surrounding this tool, join us in exploring the answers to all of these questions! Read More
Consequently, content is essential for modern marketing. Even though we do not have an online business or sell any products, we can create an income from being the influencer, which this method is called content monetisation. Read More
Before you start data-driven marketing, you should learn about each type of party data first. Party data has 4 kinds: zero-party data, first-party data, second-party data, and third-party data. Today, this article will get you through each type of them. Read More
Recently, Google has launched a brand new advertising tool called “Performance Max” to help you optimise your ads. If you advertise via Google Ads, you may have already seen it. But, if you’re still wondering what Performance Max is and how it can benefit your business, read on. Read More
Businesses know that market research is essential to gain customer insights and create a marketing strategy that targets the right audience. One framework businesses use to develop effective marketing strategies is the STP (segmentation-targeting-positioning) marketing framework. Read More
There are many emerging SEO agencies, all formed with the purpose of providing marketing services to businesses. With so many to choose from, you may be wondering which one you should hire. Is it worth your budget? Or is in-house SEO a better way to go? This article will give you a clear explanation of which is better. Read More
In this article, we will talk about another strategy that always comes side-by-side, this is "Multi-Channel Marketing". This strategy is also more frequently used in today's businesses because it can reach a wider target group. It also helps add more options for customers. Read More
AI is a regular part of marketing nowadays, and can help with voice recognition, face recognition, complex problem-solving, translation, marketing analysis, target audience analysis, and chat response. Today, we will talk about ChatGPT, the intelligent chatbot that offers human-like responses. Read More
Now it's time to take a look at the O2O marketing model. Let's start with the definition of what the O2O business model is, why it's important in the digital age, and examples of companies in Thailand that apply the O2O business model. Read More
When you're writing content every day, sometimes you need help to come up with ideas. Today we'll introduce content pillars, a tool to help you organise your brand's communications, generate new ideas, and produce engaging content for your readers. Read More
Despite there being a variety of marketing strategies for businesses to choose from these days, there is one approach that every business must adopt to be truly successful. This is called the customer-centric approach. Read More
Digital marketing has reduced sales constraints that initially only allowed businesses to reach a small number of customers at a high cost. Companies can now increase their channels to get more customers and generate more sales at a lower price. Read More
The newest technology trend is Artificial Intelligence (AI). Many industries and businesses use AI to support their workforce and grow their businesses. But, as the adoption of AI technology increases, many employees are concerned that AI might one day replace human resources. Read More
Everything in this era is data-driven and as the world is evolving so fast. So for this reason, every organisation must know how to adapt to the digital world to keep up with modern times. That's why the term "Digital Transformation" has now become a new buzzword. Read More
Online marketing is a widely used and ever-growing form of marketing for e-commerce businesses. Research from eMarketer found that online marketing grew by 26% in 2020, and 17% in 2021, which implies an estimated growth of 11% year-on-year. Read More
In this day and age where social media has such a significant influence on the behaviour of online consumers, the online marketing environment is becoming more and more intense. Content can be categorised into different types. Today, we will look at the content matrix strategy, a marketing technique hidden within content writing. Read More
Who knew the little texts we send could do so much for business? SMS has come a long way since its 80s debut and now it's a total powerhouse for companies big and small to reach out to customers and rack up those sales. Ready to unlock its full potential? Here's how. Read More
With the sun setting on the ‘New Normal’ and the rise of the ‘Next Normal’, things are bound to change once again. So, what should brands do to stand out amongst the competition? Read on to hear from the digital marketing experts at Primal and find out how to future-proof your digital marketing strategy and ready your business. Read More
In today’s world, technology and the internet are a part of almost every aspect of our lives. No matter what you do, these two things are likely to be involved, especially when you’re marketing your business. It’s only natural that when the world changes, companies must adapt to make it easy for customers to access their products and services. Read More
Nowadays, the number of internet users in the country reached 53.62 million out of a total population of 69.8 million. 94% of those internet users choose to shop online. That's why digital marketing is essential for businesses. So, let's discover more and find out exactly what digital marketing is and why it plays such an important role nowadays. Read More
Core web vitals are the essential metrics Google Search Console uses to measure user experience (UX) and a website’s efficiency; it then uses this information to rank websites on search engine results pages. Therefore, core web vitals are something website creators should take seriously. Read More
In the marketing world, there are a variety of tools you can use to grow your business. SEO is the most well-known, but when we talk about SEO, it’s impossible not to mention SEM, as they go hand-in-hand. Read More
When it comes to the marketing techniques that help attract more customers, the first things that many people think of are the sales and marketing funnels. You've likely heard these two words before, and as they sound similar, you might assume they serve a similar purpose. So, what's the difference between a sales funnel and a marketing funnel? Read More
Full-funnel marketing combines a marketing funnel and a sales funnel. It is a marketing plan that starts by creating awareness and attracting people's interest. The aim is to motivate people to visit, or consider visiting your website. As it pushes people down the funnel it will encourage them to get to know more about your products or services to consider purchasing before finally going on to make a purchase. Read More
Websites are the foundation of the internet; they play an essential role in all our lives. But building a website still takes time, knowledge, and expertise. Nowadays, there are many tools to help you, such as WordPress and Wix. But which one should you choose? Let's explore both and see which would fit your business and website requirements best. Read More
In online marketing, there are many tools to help you analyse and manage your activity, but the main point of most online marketing tools is to analyse the efficiency of your online campaigns and content pieces by tracking your conversions. Read More
In general, people measure the success of their SEO efforts by the ranking of their website on Google. However, as we can see from insights on Google Analytics and Google Search Console, there are many other ways to measure SEO success. Let's look at the 7 important SEO KPIs you should be tracking in Google Analytics. Read More
In the business world, it’s well known that if you want to grow sales for your brand, you need effective SEO to drive traffic to your website and enhance your online presence. However, did you know that sometimes a website’s traffic comes from bots, not real users? Let’s take a closer look at what bot traffic is and how it can affect your SEO. Read More
Phishing is a type of cybercrime, often carried out by criminals creating websites that impersonate a trustworthy website, such as a bank or social media account. The word 'phishing' is pronounced 'fishing', which is appropriate as the terms share the same connotations of catching something using a hook or a lure. Read More
In this day and age, social media plays a significant role in our daily lives. It’s used as a communication medium for individuals and organisations, and keeps the whole world connected. Today, we’ll introduce you to Hootsuite, a tool that will help you operate and manage your social media channels more efficiently. Read More
Technology is constantly developing, and new technologies are popping up all the time, such as Artificial Intelligence (AI), Blockchain, the Metaverse and NFTs. Web 3.0 is another technology we can look forward to in the future that’s set to change our lives. Let’s learn more about what this could mean for our online future. Read More
Technology plays a big part in our lives in the digital age, and almost everything is available digitally - even art. Although you’re likely familiar with NFT art, you might not know how or where to buy or sell NFT art. Let us introduce you to three popular platforms. Read More
A website is the first port of call for people looking for more information about your product or services via search engines. Therefore, your website must rank highly. A sitemap is one technique that will help search engine bots find your website. Read More
The world is constantly changing, and technology is always evolving. The next internet era, Web 3.0, is set to provide a better online world. Let’s look at how Web 3.0 will impact our lives and businesses. Read More
Over the last few years, digital assets like NFTs have attracted considerable attention and become a great way for people to make money. So, what is NFT art and how do you create it? Read on to discover the answers. Read More
TikTok, the Chinese-based social networking platform, was launched in 2018 and has since gained immense popularity both in China and worldwide as a platform to share short video clips such as dance clips, lip-syncing, challenges, and other entertaining content, including product reviews, short cooking lessons and crafting tutorials. Read More
Cookie consent is the action of a website visitor giving their permission for cookies to be used to collect data and personal information for website optimisation and marketing purposes. This consent must be granted under the Personal Data Protection Act (PDPA). Read More
Facebook’s chat application is primarily a communication tool, but it can also be a great tool for driving revenue and growing your business. However, after updating to iOS 14 or 15, many notice that they no longer receive Facebook Messenger notifications, which is clearly a big issue, especially for businesses that rely on it. Read More
Having a healthy number of followers on TikTok is the key to success for any brand. A high number of followers means increased engagement, including your number of Views, Likes, Shares and Comments. This increased engagement then boosts your visibility. Read More
As with other social media channels, the time you post on TikTok is important and needs consideration to identify the best time to post on TikTok to reach your target audience. In this blog, we will tell you the best times to post on TikTok in 2022. Read More
Nowadays, we consume news and information from various kinds of media. YouTube is a famous and influential social media platform where many people create their own channels to host their content. Today, we will share the top 10 Thailand Youtubers in 2022 under 5 categories: Read More
The most valuable thing in the world is knowledge, so today, we’re sharing our knowledge with you. Here is the rundown of 5 of Thailand’s top TikTok influencers in 2022 who also choose to share their knowledge with the world for free! Read More
Becoming a YouTuber is most people’s dream job, but it’s not something everyone can succeed at. Here is the list of the top 10 YouTubers or YouTube channels in the world right now. Let’s see why they are so successful and how they’ve become the highest-paid YouTubers in the world. Read More
The world is moving at a fast pace, and so must we in order to keep up and reach our full potential. Your perspective on many topics, including marketing, business and tech, is likely to have been broadened by the tech and business influencers in Thailand that we've included in this article. Read More
Google Analytics 360 provides you with actionable insights. It can analyze data and make helpful reports that allow… Read More
Although Messenger is a well-known chat application, many still aren’t aware of all the app’s features,… Read More
Those of you with a Facebook account are probably already familiar with the Messenger app. For… Read More
Google Analytics or GA is an essential tool that website owners must use! Google is constantly updating Google… Read More
Google Analytics is a tool for you to track and analyse your website activity quickly and… Read More
Facebook Business Accounts support your online business by generating brand awareness, engagement, and profits. What Is Facebook… Read More
Email Marketing in Thailand is considered one of the best marketing strategies to reach a specific… Read More
HubSpot is a platform designed to help you manage your entire business, from marketing and sales… Read More
Keywords are words, phrases or sentences that people use to find what they want on a… Read More
A call to action is the ultimate push to motivate your customers to take the action… Read More
Wondering what exactly HTML is? HTML stands for Hypertext Markup Language. Read More
UTM is a tool that helps measure marketing results by examining which platforms or advertisements people… Read More
The 404 Page Not Found problem is one of the biggest problems web designers can face. Read More
Facebook Pixel is a measurement tool that measures the effectiveness of the ads you place. This… Read More
Responsive Web Design refers to a website design that enables the… Read More
A local SEO strategy is another way to increase visibility for your business by using… Read More
You can easily create a Facebook page if you have a Facebook account. There are two types of… Read More
Video content is one of the best methods for presenting content in an easy to understand… Read More
YouTube Shorts is a tool or, more accurately, a new feature from YouTube… Read More
LINE OpenChat is a new online chat room within the LINE application, which… Read More
Facebook (Meta) is always updating its ad policies in response to changes in user privacy rights. Read More
Google My Business (now referred to as Business Profile) is a free… Read More
The meaning of keyword stuffing is using keywords repeatedly within your web pages in an unnatural… Read More
Have you ever wondered how many different services LINE has and what they are? Even though… Read More
At the end of 2021, Facebook (or should we say, Meta) announced that it would change… Read More
On social media, images are often the first thing that catches the eye, even before captions,… Read More
Most businesses are interested in SEO these days, primarily to get their website onto the first… Read More
Ubersuggest has emerged as a pivotal tool for SEO (Search Engine Optimisation) strategists in the digital… Read More
This article is perfect for digital marketers or business owners who want to get their website… Read More
How is remarketing different from retargeting? To be honest, remarketing and retargeting are pretty much the… Read More
Remarketing is one of the most popular and effective marketing methods used by businesses worldwide. What… Read More
Is online marketing the same as digital marketing? Many people still get confused –… Read More
Recently, some LINE users may have noticed that their LINE Timeline was replaced with a triangle… Read More
B2B marketing strategies are different from B2C marketing strategies, especially in the digital era where online… Read More
A domain name is a website name. It helps users remember your web address easily and… Read More
In our previous article, we got to know what GDN is. So today, we will explain… Read More
White hat, grey hat and black hat SEO all use backlinks from other websites. To prevent… Read More
There are typically 3 types of SEO: on-page SEO, off-page SEO, and technical SEO – all… Read More
An NFT or Non-Fungible Token is a digital asset representing ownership of real-world objects. Read More
It has been two years since the start of the seemingly neverending pandemic, which has caused… Read More
What is GDN? It stands for Google Display Network. It’s a Google advertising tool for displaying your ads… Read More
B2B is a business model that focuses on commerce between two businesses; this could be anything from selling… Read More
What is a content gap analysis? It is a strategic method of finding gaps in the content on… Read More
Google Trends is a tool that makes it easy for users to find information about people’s Google searches. Read More
The key element for campaign success is your SEO strategy. Many of you are no doubt… Read More
When talking about content marketing, it can be categorised into many different types. Mostly, it’s categorised… Read More
Most marketing activity happens online, especially in this day and age where customers spend hours on… Read More
We’ve been familiar with the term ‘E-Commerce’ for some time, but now we have ‘Social Commerce’. So, what’s… Read More
In the digital world, it’s not surprising that even influencers have been digitalised. But what is a virtual… Read More
There are two main types of SEM strategy: Organic Search (SEO) and Paid Search (PPC), both… Read More
Many companies enjoy utilising Google Ads (previously Google Ad Words), an amazing tool… Read More
Backlinks are a popular SEO technique, but are they expensive? The short answer is yes, backlinks are expensive, but they can also be profitable. Backlinks are links that "point" to your website. Backlinks are one of the most important aspects of SEO. When search engines crawl your site, they look at the links that point to your website. Read More
Are you looking to create more content to promote your business? If you are new to the world… Read More
Most people would agree these days that they can barely remember how their lives were before this all… Read More
In this day and age, it is undeniable that almost all businesses have an online presence. Advertising via… Read More
Online businesses today have many channels to choose from, and most of them are free. It is natural… Read More
In today’s world your website is like your storefront. Websites are viewed as branches for product and service… Read More
Many businesses these days are keen to do SEO (Search Engine Optimisation) to get their website ranked on… Read More
If you are wondering why it’s so important to be ranked on the first Google search results page,… Read More
Link building is crucial to increase your website’s ranking on search results pages. It’s an essential SEO tool. Read More
If you are an expert in digital marketing, you may already be familiar with many of these terms. Read More
Nowadays, most people are familiar with Online Marketing. In this article we will clarify the true definition of… Read More
In the wake of COVID-19, the digital world has never been more in-demand or more competitive. Nowadays, if… Read More
If your business is based in China, or are thinking of targeting the massive market, you can’t overlook the… Read More
One thing we learned in 2020 is that change can happen without warning. Of course, every change has… Read More
Even now people are still wondering what SEM is and how it’s different from SEO. We have created… Read More
If you carry out digital marketing without monitoring the results, you are essentially ‘flogging a dead horse’ because… Read More
Saying that a website is important for a business is an understatement nowadays, since having a website is… Read More
You must have heard the saying “content is king”, and in an era where marketing rules over the… Read More
The competition in the market today is incredibly tough since anyone can be a business owner and use… Read More
Thai internet users have been familiar with the concept of social media for quite some time. It really… Read More
CPAS by Facebook stands for Collaborative Performance Advertising Solution, a form of Facebook advertisement that allows brands to collaborate with e-commerce platforms like Lazada and Shopee to sell their products. Read More
As an average person browsing the internet, what are some of the issues that annoy you when visiting… Read More
If you’re in the process of launching a new online business, you’ve probably started to plan how to… Read More
Believe us, if you knew how many Thais sold things through IG, you would be surprised. The… Read More
These days, businesses have to be online. If not, they have less chance of surviving in the long… Read More
Recently, Facebook has launched many tools and features that help support business operations, including its advertising platform, the… Read More
When we visit websites as a user, it can be annoying to navigate incessant pop-up ads that keep… Read More
Nowadays, everyone has heard of digital marketing. It has become a much-used tool to help businesses survive in… Read More
To sum up 2020 in one sentence: “what happened to our world!?”. We started 2020 with the COVID-19… Read More
The pandemic has caused the business environment to become volatile and has certainly impacted consumer behaviour during COVID-19. Almost all… Read More
Discover why working with a micro or nano online influencer might just be the best marketing approach for… Read More
Still using the same Instagram tips and tricks you learned a few years ago or even a year ago? Well… Read More
Who doesn’t want more hits on their website? Majority of businesses nowadays are online and wish to increase their presence… Read More
As digital marketing has become the back bone of most companies, there have been several misconceptions formed with regards… Read More
Ever wondered what you could do about users who visit your page but never complete a purchase? With remarketing… Read More
Instagram “Stories” and “Live” have really brought the company to the higher echelons of digital marketing. With… Read More
In today’s rapidly changing, fast-paced marketing world, success in most businesses, and especially online, is often limited by how well… Read More
Instagram started off life as a small indie app for artistic types, but has quickly grown into one of the… Read More
It’s no secret that Facebook’s much-hated feed purge has led to a very dramatic decline in organic reach. A study… Read More
In less than a year, according to Entrepreneur associate editor Erin Schultz, 80 percent of all online content will be… Read More
For local businesses, Google AdWords is a remarkably valuable tool for attracting website traffic and turning web… Read More
Managing your brand’s social media presence is a full-time job all by itself. From creating and publishing content, to engaging… Read More
Voice search is decidedly gaining momentum these days, and for good reason — it’s fast, user-friendly, allows you to search… Read More
A number of factors will affect digital marketing trends in Thailand in 2018. These factors will centre around precisely… Read More
When managed carefully, PPC can be a highly effective part of your digital marketing campaign. However, if not… Read More
Mobile users are goal oriented. What does this mean? A mobile user uses a website completely different to how a… Read More
If you’re not on the first page, you might as well not be on the internet. With over 66% of… Read More
While we’ve used primarily hotel examples in this article, these strategies are applicable to hospitality, travel and lifestyle… Read More
Previously we talked about the importance of landing pages in a lead generation funnel. Right now your landing page… Read More
Do you have an event you’re trying to promote? Perhaps you have a new condo building opening or a pre-sale… Read More
We saw Facebook launch their Facebook Events app last year, and it didn’t really take off. They’ve now… Read More
Delivering Agile Web Design & Development to Thailand Brands Brochure Websites eCommerce Websites Custom Applications Mobile Functionality & aesthetics… Read More
Give your business some bite by choosing Primal for your company’s internet marketing services. Our agency’s specialist team boasts… Read More
According to the Chinese lunar calendar, 2017 is the Year of the Rooster; this particular zodiac sign is pinned as… Read More
Google My Business is a free tool that allows you to manage how your business information… Read More
If you are planning to optimise a website, an SEO technical audit is the all-important first step. It ensures a… Read More
The halfway point of 2016 has come and gone. As we enter the third quarter, businesses across Thailand are looking… Read More
Dynamic Keyword Insertion (DKI) is an advanced feature on Google AdWords, making it possible to have ad text copies… Read More
Search Engine Optimisation (SEO) is an unavoidable strategy for online business in today’s digital landscape. It is most important… Read More
Google AdWords: 6 Ad Extensions To Improve Your ROI Today What Are Ad Extensions? Ad extensions are clever add-ons from… Read More
If you aren’t currently advertising online your business is most likely going to fail within the year… Read More
With a new year often comes a revived vigour to get things done, and rightly so. If you are considering… Read More
When it comes to digital marketing, it can be easy to channel all your energy into your… Read More
The face of advertising has undergone a complete make over in the last decade. No longer are giant placards, or… Read More
The internet can be a scary place if you weren’t born into it. If you’re not a natural computer whiz… Read More
One of the biggest goals of any business is to develop a solid following. As more and more of us… Read More
Traditional approaches to public relations are evolving rapidly. Digital PR has become crucial to a successful marketing strategy, bridging the gap between traditional PR methods and modern digital communication. This post will help you understand the importance of digital PR is essential for brands looking to boost their online presence and engage with target audiences, and how your brand can best benefit from it. Read More
In a competitive marketplace, a unique selling point (USP) is essential for making your brand stand out. But what is a unique selling point, and why does it matter? Your USP is the distinct feature or value that sets your brand apart, giving customers a clear reason to choose you over the competition. A strong USP enhances brand visibility and appeal while increasing customer loyalty and driving long-term business growth. Let’s explore how to determine and leverage your USP for maximum impact. Read More
In today's competitive job market, a well-written resume is your golden ticket to landing your dream role. It's the first impression you make on potential employers, so it needs to be clear, concise, and packed with information that showcases your skills and experience. The good news? You don't need to break the bank to create an impressive resume. There are plenty of fantastic online resume builders that are completely free to use! These platforms offer a range of features, from free pre-designed resume templates to helpful writing guides – all at zero cost. Read More
if we take a closer look, the past couple of years have seen a fascinating shift. The magic touch for enhancing fortune isn't just for individuals anymore. Many brands and businesses have cleverly woven the concept of "Mutelu" into their marketing strategies, introducing the world to "Muketing" Read More
Luxury marketing is more than just selling high-end products. It’s about creating a distinctive experience that resonates with the aspirations and lifestyles of a select clientele. Luxury brands distinguish themselves through quality, exclusivity, and a sense of heritage. For those in the business of luxury, this means carefully crafted marketing strategies to maintain an elite image and meet the exacting expectations of their audience. In this guide, we’ll explore what luxury marketing is, discover luxury marketing strategies, and look at successful brand examples to inspire your campaigns. Read More
Customer loyalty is key to long-term growth and sustainability in a competitive marketplace. However, customer loyalty doesn’t happen overnight. It involves positive experiences that lead customers to keep choosing your brand time and again. Loyalty is built on trust, satisfaction, and a deep connection to your brand. It encourages customers to stay with you even when competitors are an option. How can businesses nurture loyalty? In this article, we’ll explore what customer loyalty is and learn about the different types of customer loyalty. We’ll also discuss strategies for building customer loyalty through marketing. Read More
Interactive marketing is changing how brands engage with their audience, offering dynamic ways to connect. Unlike traditional, one-way marketing, interactive marketing invites customers to participate, making them active players in your brand story. But what is interactive marketing exactly, and how can it benefit your campaigns? Discover its concept, types, and strategies to help brands create more engaging, memorable customer experiences. Read More
In a constantly evolving world, how we communicate, connect, and conduct business also undergoes transformation. Amidst these changes, a concept that has gained momentum and proven its significance across various sectors is the "8C strategy." Read More
Nowadays, data is compared akin to the value of gold. Customer data is the lifeblood of any successful business. Businesses generate a vast amount of data from various sources, including websites, mobile apps, social media interactions, email campaigns, and customer relationship management (CRM) systems. However, managing this scattered data effectively can be a challenge. Read More
Subscription models are changing how businesses deliver value by offering customers a reliable, convenient way to access products and services. This approach is particularly effective in e-commerce, where brands benefit from recurring revenue while building lasting relationships with customers. But what exactly is a subscription model, and how can it improve your marketing strategy? Let’s find out. Read More
Have you ever noticed how ads seem specifically tailored to your interests? If so, you’ve seen programmatic advertising in action. This intelligent, data-driven approach automates the buying and placement of digital ads to make sure they appear in front of the right audience at the right time. For marketers, understanding what programmatic advertising is and how to use it effectively is important to create efficient and targeted campaigns. Let’s explore what makes programmatic advertising a must-have in your marketing toolkit. Read More
In a digital age dominated by mobile browsing and instant information, capturing attention quickly and effectively is crucial. Enter Google Web Story—a visually engaging, interactive format designed for mobile users, offering a unique way to deliver bite-sized, immersive content. Web Stories open up exciting opportunities for brands to connect with audiences, increase engagement, and drive traffic. Here’s everything you need to know about what Google Web Story is and how to create Web Stories for your marketing campaigns. Read More
In today's competitive market landscape, understanding the intricacies of consumer psychology can be a game-changer for businesses. One phenomenon that stands out for its effectiveness in influencing customer decisions is the Decoy Effect. Read More
Gone are the days when the traditional 4Ps of marketing—Product, Price, Place, Promotion—were the rule. With the rise of the digital era, the shift towards a more dynamic and customer-centric approach is evident: the 4E Marketing Strategy. Read More
This integration of AI with SEO is a transformative shift, enhancing the effectiveness and efficiency of SEO strategies. In this blog, we will decode the various facets of leveraging AI for SEO, exploring its applications, benefits, and even its limitations. Read More
Truly understanding your customer can make the difference between success and failure in business. The Empathy Map is a compass for navigating your customers’ complex emotions and thoughts. At Primal, we believe empathy is at the heart of every successful marketing strategy. Read More
In today's competitive digital landscape, top spender marketing is emerging as a groundbreaking strategy for brands aiming to foster deeper connections with their most loyal customers. With fan communities wielding significant spending power, this approach is becoming increasingly crucial for brands looking to stand out. Read More
In design and branding, colour is more than aesthetic appeal. Colour embodies emotions, messages, and values. Pantone is widely accepted as the authority of colour standardisation and communication. As we delve deeper, let's explore why Pantone is respected by designers and marketers. Read More
In today's fiercely competitive business landscape, the concept of brand image is a cornerstone for shaping consumer perceptions and driving preferences. This intangible asset goes beyond just the products or services offered, embedding itself into the emotions and values consumers associate with a brand. Read More
In digital marketing, influencer marketing has taken centre stage, transforming how brands interact with their audience. Among the various tiers of influencers, Micro Influencers have emerged as a powerful force for brands looking to enhance their presence without breaking the bank. Our blog focuses on decoding what a micro-influencer is and how collaborating with them can support your marketing goals. Read More
