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3 Key Digital Marketing Trends for 2017

According to the Chinese lunar calendar, 2017 is the Year of the Rooster; this particular zodiac sign is pinned as hardworking, resourceful and talented. As digital marketing evolves across Asia, it has become clear that these characteristics are vital in terms of success. The Rooster is hardworking, resourceful and talented; traits that are sure to […]

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Google My Business: The Key to Local SEO

Google My Business is a free tool that allows you to manage how your business information appears across Google Search, Maps and Google+. It allows you to interact with customers both old and new, helping to tell the story of your business while building a rapport in the process. According to Google Help, GMB is: […]

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SEO Audit Checklist in 7 Simple Steps

If you are planning to optimise a website, an SEO technical audit is the all-important first step. It ensures a site is in line with industry best practices, thereby giving the webmaster a solid foundation on which to build a successful SEO campaign. This SEO audit checklist is designed to take you through from beginning […]

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Digital Marketing in Thailand: Two Trends to Watch in Q3, 2016

The halfway point of 2016 has come and gone. As we enter the third quarter, businesses across Thailand are looking for ways to ramp up marketing efforts as their focus swings from end-of-financial-year madness to future growth. Here we take a look at two digital marketing trends that are set to take off as the […]

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Google AdWords: Dynamic Keyword Insertion (DKI)

Dynamic Keyword Insertion (DKI) is an advanced feature on Google AdWords, making it possible to have ad text copies changed dynamically based on searcher’s queries. Ways to use DKI According to Google, here are ways you can leverage DKI depending on how you want your ads to display on SERP. When you are creating ad […]

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5 of the Most Common SEO Pitfalls

Search Engine Optimisation (SEO) is an unavoidable strategy for online business in today’s digital landscape. It is most important for website owners to understand how SEO works before implementing an SEO plan or hiring an agency. Below I’ll list 5 common pitfalls that I frequently discover when analysing a client’s previous SEO strategy. 1. Conducting […]

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Google AdWords: 6 Ad Extensions To Improve Your ROI Today

Google AdWords: 6 Ad Extensions To Improve Your ROI Today What Are Ad Extensions? Ad extensions are clever add-ons from Google to help your text ads stand out from the rest of the other ads displaying on the first page of Google. I mean it’s all text right? It is a no-brainer to utilise these […]

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6 of the Most Common Questions Digital Agencies get Asked

If you aren’t currently advertising online your business is most likely going to fail within the year of now. Traditional Marketing managers are running scared because they don’t understand the ability to measure Return-on-Investment accurately enough through digital platforms such as Google Analytics and they do not bother. They would rather allow their companies to […]

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Supercharge your Digital Campaign – Do’s & Don’ts

With a new year often comes a revived vigour to get things done, and rightly so. If you are considering updating or just ramping up your digital marketing campaign, the start of a new year is as good a time as any. Not sure where to get started? Here are some basic do’s and don’ts […]

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Four Social Media Marketing Mistakes that can Harm Your Business

When it comes to digital marketing, it can be easy to channel all your energy into your SEO or PPC efforts. However, in a world dominated by Facebook, Twitter and Instagram, it is becoming increasingly important for companies to use social media as a key marketing platform. Social media channels present many opportunities for businesses […]

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