Mastering The Old Money Style

Fashion trends come and go faster than you can say, “Flared jeans are back in?”. Bold colours, crazy prints, wild cuts – they take over the runway one season, only to be replaced by something entirely different the next. But there’s a way to dress that cuts through all that noise: Old Money Style.

Old Money Style isn’t about showing off or following fleeting fads. It’s about quiet confidence, always looking great, and feeling comfortable in your own skin. It’s the kind of style that whispers “quality” and “put-together” instead of screaming with loud colours and flashy logos. Think crisp white shirts, tailored trousers, and cosy cashmere sweaters – clothes you can wear for years.

How To Dress In Old Money Style?

Unlike fleeting trends, Old Money Style is all about quality over quantity. It’s about classic cuts and colours that always stay in fashion. Instead of buying trendy pieces that will look dated next year, you invest in key items that you can mix and match to create many different outfits. It’s like building a fabulous art collection, not just filling your closet with clutter.

The Colour Code

Colour is important in Old Money Style but forget about bright colours and crazy patterns. Here, it’s all about muted tones that look classy and sophisticated. Think navy blue, cream, camel, and olive green – easy colours on the eye. You can add a pop of colour with a scarf in a soft shade or a blouse peeking out from a blazer. The ultimate goal is to create a stylish look that is not too loud or attention-grabbing. 

Always Choose Quality Fabrics

The building foundation of old money style is all about high-quality fabrics for your clothes. Invest in clothes made from luxurious fabrics such as cashmere, silk, linen, or fine wool. Aside from feeling amazing on your skin, these fabrics also drape beautifully on your body, and you ultimately end up with a clean, polished look. The best part about choosing such fabrics is the way they fall and follow the shape of your body effortlessly—a telltale sign in spotting old money-style clothing.

Incorporate Patterns For An Unique Look

Mixing and matching patterns adds a touch of personality to your old money look but remember to keep it subtle. Classic stripes, small checks, elegant polka dots – these are good examples of patterns that you can mix. For example, you could wear a floral blouse in muted colours with a pinstripe pant. The secret is to make sure that the patterns complement the outfit, not overpower each other.

Less is More With Accessories

For old money style, it’s best to keep it simple when it comes to accessories. Delicate gold jewellery, a classic pearl necklace, or a silk scarf are the finishing touches that elevate an outfit without going overboard. The focus is highlighting your natural beauty, not turning yourself into a walking jewellery store.

Formal with a Fun Twist

Old Money Style doesn’t mean looking old-fashioned or stuffy. It’s about a sense of formality that works in today’s world. Tailored pieces – a well-fitting blazer, a crisp white shirt, and nice pants – create a polished and put-together look. But formality doesn’t have to be boring! You can pair a blazer with jeans for a casual brunch or add a statement necklace for a night out.

Modern Stars with Old Money Style

The allure of Old Money Style goes beyond generations. Think Audrey Hepburn with her little black dresses and pearls or Grace Kelly, whose effortless elegance is timeless. Even celebrities today like David Beckham, Alexa Chung, Blake Lively, and many others rock the Old Money Style, focusing on quality, clean lines, and understated luxury.

Old Money Style In Marketing

Old money style is not just limited to clothes – brands can use this loved aesthetic to connect to relevant target audiences. Key selling points could be using words such as “authentic”, “exclusive”, or “heritage”. For instance, Ralph Lauren’s iconic classic American style or Burberry’s trench coats which took the world by storm  – are examples of brands that evoke tradition and high quality.

Old Money Style: Here to Stay

Old money style is a refreshing alternative in a world obsessed with ever-changing trends. Although staying updated with fashion trends is always a great idea, they can die off just as easily, leaving you with outdated outfits in the short run. When you invest in old money style, you are investing in quality pieces that will last a lifetime and look great in any social setting, regardless of the ongoing trends. On top, you get to build a wardrobe that exudes confidence and sophistication. Our guide is a great starting point if you want to elevate your personal style or even incorporate the old-money style appeal for your marketing and branding strategies.

Supercharge Your Business With The Latest Trends

Want to learn more about how you can incorporate Old Money Style into your brand’s marketing strategies? Get in touch with an award-winning digital marketing agency like Primal. Our experts are always in the loop with the latest marketing trends and can help supercharge your business strategies for success.