“That Girl” – TikTok’s Hottest New Trend And Why Marketers Love It

If you have been scrolling through TikTok lately, you may have come across the term “That Girl.” It’s been making the rounds religiously on everyone’s feeds! But who exactly is “That Girl,” and why should marketers care? In this blog, we will unravel this trend and explore why it resonates with modern women and how brands can leverage it.  

What is the “That Girl” Trend?

Simply put, the “That Girl” trend on TikTok is an aspirational lifestyle trend focusing on empowerment and self-improvement. Think of things such as waking up early, getting your daily workout goals in, cooking healthy meals for yourself, and acing it at work – all while looking effortlessly stunning. It’s all about becoming the very best version of yourself, inside and out. 

So, What Makes Up “That Girl”?

The “That Girl” trend represents a variety of positive qualities. She’s considered organised and someone who prioritises healthy lifestyle habits like mindful eating and exercise. She’s always setting ambitious goals and being proactive about her to-do list, all while also knowing when to slow down and appreciate quality time for herself. Quality time means self-care – doing things like journaling, meditation, and taking time for hobbies that she authentically enjoys. The truth is – achieving your ambitions is always easier when you feel good about yourself and are energised!  

Living the “That Girl” Life

“That Girl” doesn’t always mean there’s only one approach to how life should be lived – this trend is all about finding out what works for you and what doesn’t. You could be hitting the gym two times a day, journaling to pen down your thoughts before bedtime or choosing to only have social drinking days on the weekends. It could also look like organising your home or learning a brand new skill that is not conventional for you. The message here is to ultimately create a routine or habits in which you feel like you are in control and empowered. 

Where Did “That Girl” Come From?

There are several factors that contributed to the rise of this popular trend: 

• Women Bonding On Social Media Platforms: Social media platforms like TikTok and Instagram have become popular hubs for women who want to connect by sharing their life journeys and inspiring each other. Seeing each other’s lifestyle ambitions and goals achieved can be incredibly motivational. 
• Media Influence: Websites and magazines often portray the stereotypical image of the “perfect” woman who has it all together. However, “That Girl” is a modern twist, focusing on self-driven success rather than unrealistic beauty standards.
• Focus on Equality: At this time and age, there is a desire for equality on all fronts. This trend embodies the idea that women can be independent, strong and successful in multiple aspects of their lives.
• COVID-19 Impact: The pandemic made many of us reevaluate our lives and priorities. The “That Girl” trend on TikTok taps into this desire for self-improvement and creating a fulfilling routine that adds purpose to one’s life.

Why Should Marketers Care About “That Girl”?

“That Girl” trend on TikTok is a powerful demographic for marketers to consider. Here’s why: 

• She Has Purchase Power: “That Girl” is often considered to have a good job and an impressive disposable income. She is willing to invest in products or services that will help her achieve her goals – whether it’s a new iPad, a healthy meal delivery subscription, or a brand new fitness tracker.
• She Sets Trends: “That Girl” is a trendsetter! Her choices usually influence what other women buy and do.
• She Wants Positive Brands: “That Girl” wants to support brands that align with her values. It could be about sustainable products, ethical practices, and a focus on empowering women.

Your Playbook For Marketing to “That Girl”

So, how can you tap into the power of “That Girl”? Here are some tips:

• Develop Products and Services for “That Girl”: For instance, you could consider fitness apps, healthy snacks, productivity tools, or even self-care subscription boxes.
• Embrace the “That Girl” Image: Use visuals and messaging that resonate with “That Girl” in your marketing campaigns. Showcase strong, independent women who are crushing their goals.
• Content Marketing Magic: Create blog posts, social media content, and videos that align with “That Girl’s” interests. Think tips on healthy eating, goal setting, or productivity hacks.
• Influencer Power: Partner with influencers who embody the “That Girl” spirit. This can be a fantastic way to reach your target audience organically.

The Takeaway

The “That Girl” trend on TikTok is a powerful movement about self-empowerment and living a fulfilling life. By understanding this trend and tailoring your marketing strategies accordingly, you can connect with this influential group of women and achieve brand success.

Ready to Leverage the “That Girl” Trend?

Incorporating rising trends into your marketing strategy is an important strategic move to stay relevant in today’s market. Partner with an award-winning social media marketing agency like Primal for comprehensive strategies that will put a spotlight on your business. Our team of experts in digital marketing and trend analysis can help you develop a marketing strategy that resonates with “That Girl”. It’s time to supercharge your brand to the next level. 

Contact us today for a consultation – no strings attached.