Boost Your TikTok Strategy With Creator Search Insights

Ready to level up your TikTok game? TikTok has recently launched Creator Search Insights – this awesome tool gives you the inside scoop on what’s trending, so you can make videos that people can’t get enough of.

While it’s currently limited to select countries and not fully launched in Thailand yet, this feature promises to revolutionise how creators approach their content strategy.

40% of Gen Z Now Use TikTok For Search Over Google

Gen Z and Millennials are ditching Google and heading straight to TikTok for their answers. Why? TikTok videos provide short, bite-sized answers without the need for long-winded reading – particularly in categories like lifestyle, food, and travel. 

What sets TikTok apart is its focus on User-Generated Content (UGC), which many find more trustworthy and engaging than brand-created posts. It feels authentic, coming from real users rather than just an advertisement.

Thanks to this, TikTok also gets to collect vast amounts of data from these searches. When this data is analysed and categorised, it reveals what people are interested in, what’s trending, and what users are currently searching for. By analysing emerging trends, creators can stay ahead of the curve and produce content that’s more likely to go viral. Viral content attracts more viewers, holds their attention longer, and boosts engagement rates. 

What Is Creator Search Insights ?

Creator Search Insights is an analytical tool developed by TikTok that gathers data from user searches across various topics, such as knowledge, restaurants, recipes, and more. 

Aside from popular searches, it highlights emerging trends, helping creators keep their content fresh and inspiring future viral posts.

TikTok’s goal is to enable creators to produce content that aligns better with viewer preferences, reducing the chance of their work being lost or overlooked in the algorithm. The insight data is drawn from the Creator Rewards Program and the Creative Center, making it highly accurate and extremely valuable for creators who want to develop engaging, relevant content.

How to Use Creator Search Insights

Even though Creator Search Insights is only available in select countries for now, you can still access it in Thailand by simply typing “Creator Search Insight” into the Search bar. Once there, you’ll be able to browse recommended content based on your interests, along with trending topics that are currently capturing attention. The tool also highlights Content Gaps, offering a great opportunity to spot underexplored areas that could drive more engagement. 

For example, if you notice a growing trend in sustainable fashion but see few creators discussing eco-friendly accessories, this could be your chance to fill that gap and stand out.

In addition to tracking trends, the tool lets creators explore specific topics like fashion, food, sports, tourism, gaming, and science. This means you can explore deeper into subjects you’re passionate about or plan to build content around. With these insights, creators can strategically plan content that combines the current hot topics with emerging trends, helping to stay ahead of the curve and potentially go viral.

How Brands Benefit from Creator Search Insights

As consumer behaviour keeps shifting in this digital age, having access to the right data and knowing how to leverage it gives brands a powerful edge. While Google has long been the go-to for Search Engine Marketing, user behaviour is shifting, and TikTok’s search insights are helping brands stay in tune with what their target audience is actually interested in right now.

One of the key benefits is that brands can directly view what their own followers are searching for, allowing them to create content that truly resonates. For example, if a skincare brand notices a spike in searches around “natural sun protection,” they can craft content or introduce products that tap into this growing interest.

Additionally, this valuable data helps refine both product development and marketing strategies, ensuring that brands remain ahead of trends and adapt to consumer interests as they evolve. By using these insights, brands can craft campaigns that feel more relevant, timely, and engaging.

Ready To Go Viral On TikTok ?

TikTok’s latest update is a game-changer, and it’s already making waves in the world of online marketing. With social media search behaviours now playing a bigger role in Search Engine Optimisation (SEO), brands and creators alike need to start paying attention. This tool offers a wealth of insights—not only empowering creators to produce more engaging content but also enabling brands to refine their marketing strategies based on real-time trends.

For brands targeting the quick-answer-seeking younger generation, this tool is a goldmine of valuable data. 

The only question is, when will it officially launch in Thailand? When that day comes, you can bet it will bring even more exciting features to explore and benefit from.

References

1. Get inspired with Creator Search Insights. Retrieved on September 18, 2024, from https://newsroom.tiktok.com/en-us/creator-search-insights