The Ultimate Guide to YouTube SEO For Brands And Businesses

With over 2 billion monthly users, YouTube has always been a key marketing powerhouse in the digital industry. However, simply uploading videos and raking in views and subscribers is only scratching the surface. If you really want to tap into this massive audience, it’s vital to understand how YouTube SEO (Search Engine Optimisation) works. 

When YouTube SEO is used right, it can help your videos rise above the noise and get discovered by the audience you are targeting. In this blog, we will explore how YouTube SEO can impact brands and businesses and discuss in-depth techniques to dominate the video search market. 

How is YouTube SEO Beneficial to a Brand or Business?

YouTube SEO has the power to exponentially boost your marketing efforts. Let’s explore some of the key benefits:

• Boost Viewer Numbers: When someone types a relevant query, the video that pops up at the top of the search results is the result of effective YouTube SEO. YouTube SEO is basically optimising your content with the appropriate keywords so that is easily discoverable. For example, Ahrefs did a case study that showed that optimised videos with the proper keywords saw a 200% increase in viewership. This is the opportunity brands can tap into to reach out to a massive pool of potential viewers.
• Create Brand Awareness: YouTube is a fantastic choice to create awareness about your brand personality and connect with your target audiences on a deeper level. An innovative video campaign can do wonders for your brand’s recognition. Think about GoPro’s captivating action sports videos, for example – they showcase the product in an exciting way, solidifying GoPro’s association with adventure and adrenaline-pumping experiences.
• Increase Sales: Did you know that viewers are more likely to purchase from a brand they’ve seen on YouTube? Engaging videos can act as powerful sales tools. Product demonstrations, customer testimonials, and explainer videos can all nudge viewers towards making a purchase decision.
• Create a Community: Building a loyal audience goes beyond just racking up views. Fostering a community around your brand on YouTube allows for valuable two-way communication. Respond to comments, host Q&A sessions, and encourage discussions – this active engagement keeps viewers coming back for more.
• Save Costs: Even with a low budget, brands can achieve high impact. Dollar Shave Club’s famous low-budget video, “Our Blades Are F***ing Great,” is a prime example. The video went viral, amassing millions of views and significantly boosting their sales—all without a hefty advertising budget. By focusing on being creative and utilising YouTube SEO, brands can easily achieve amazing results without breaking the bank. 

Now that you are aware of the power YouTube SEO can have for your brand, let’s get down to the details. We have listed a breakdown of the important techniques to optimise your videos for success.

YouTube On-Page SEO

• Keyword Research: Understanding which are the right keywords is crucial. You will need to use tools like Google Keyword Planner or YouTube’s own search bar suggestions to identify relevant keywords that have high search volume and low competition.
• Video Title Naming: Your video title is an important space to include your target keyword. Write a clear, concise, and engaging title that will attract viewers to click. For example, instead of “Service Overview,” you can try something like “The Best Guide to Using [Service Name] in 10 Steps.”
• Enticing Video Descriptions: Descriptions that are rich in essential keywords are vital. It is important to briefly explain your video’s content and include important elements such as a call to action (CTA) or add links to your digital channels such as websites and social media handles.
• Inserting Tags: Tags basically act like labels that can help categorise your videos and help them stand out. It’s important to pick relevant tags that describe your content properly and avoid keyword stuffing as much as possible. 
• Adding Translations and Subtitles: By including subtitles and translations, you can make your videos more accessible to a global audience. This will also help you cater to viewers with hearing impairments and make your content more inclusive. 
• Inserting a Video Cover Image (Thumbnail): Your thumbnail will be the first thing viewers see, and it’s always important to make a first good impression. Use eye-catching and unique visuals, and make sure it’s high-quality and accurately reflects the content you are promoting. 

YouTube Off-Page SEO

• Video Promotion: Uploading your videos alone won’t get the job done! You should promote them across your social media channels, website, and other digital campaigns. Also, consider collaborating with other YouTubers with a high reach for cross-promotion. 
• Creating Backlinks: Similar to website SEO, backlinks play a vital role in YouTube SEO. Work with other websites/collaborations to link your videos to their website or blogs. This can help boost your video’s credibility and ranking in search results.
• Audience Engagement: It’s vital to keep engagement following and timely for more reach and visibility. Respond to comments promptly, answer any queries, and actively participate in discussions so that viewers feel seen and are enticed to subscribe to more content.
• Create a Playlist: When viewers are on your channel, they should be able to find your videos easily. Organise all your content into properly titled playlists to keep viewers engaged and exploring your channel. Playlists also help to improve SEO by grouping related videos together and increasing watch time.
• Stay Consistent: Consistency is key to increasing your reach successfully. Develop a content calendar and stick to it so that your YouTube algorithm is happy and your audience stays engaged.
• Always Follow The Data: Use YouTube Analytics to stay informed about how your videos are performing. Monitor metrics like views, watch time, audience demographics, and engagement. Analysing this data will help you identify what’s working and what’s not, and you can then refine your strategies for improved results.
• Be Ready To Adapt: Algorithms are always changing across all digital platforms, including YouTube. Your SEO should also evolve accordingly. Stay in the loop about the latest YouTube algorithm changes and industry trends. Be prepared to adapt your content and strategies to stay ahead of the curve.

Time To Supercharge Your Business With YouTube SEO

With YouTube SEO by your side, you can easily reach a massive audience and build brand awareness and credibility – ultimately achieving your marketing goals. It’s important to remember that SEO is an ongoing process – you will need to consistently create high-quality videos, optimise them with the techniques we mentioned, and stay updated with the latest trends to create a space for your brand to shine on YouTube.

Ready to leverage the power of YouTube SEO and take your brand to the next level? Primal in Bangkok can help! Trust our award-winning SEO marketing services to craft a YouTube SEO strategy tailored to your brand’s unique needs. We’ll help you optimise your videos for maximum impact, create engaging content that resonates with your audience, and generate substantial growth on YouTube.

Contact Primal today, and let’s discuss how we can help supercharge your business !