The Must-Have SEO Tools for Online Marketers

Most businesses are interested in SEO these days, primarily to get their website onto the first page of the search engine results organically. Nowadays, you can use many tools and software systems to make doing SEO easier.

Previously, we looked at the various online marketing tools for SEO. Today we’re focusing on the most interesting SEO tools to help optimise your website. Let’s get started!

UBERSUGGEST

As discussed in our previous article, Ubersuggest is a popular SEO tool to help analyse and assess the SEO quality of your website. Most importantly, it’s a free SEO tool! But there is also Ubersuggest Premium, with many exciting features that justify paying for it. You can use Ubersuggest to generate keyword recommendations or look for new content ideas through the Top SEO Pages report. Moreover, this tool is great for more effective website audits and SEO analysis. 

Read more about Ubersuggest here.

AHREFS’ FREE SEO TOOLS

Ahrefs’ free SEO tools help with keyword research, link building, and SERP ranking insights. Moreover, you can use other tools within Ahrefs to analyse your website and your content. The insights gained will allow your website to grow and perhaps even rank on the first SERP.

Read more about Ahrefs’ free SEO tools here.

SURFER SEO

Surfer SEO’s software helps with keyword research and quality content planning. On top of that, it allows you to track competitors’ websites to observe whether they use the same keywords in their content and see what topics they are writing about. Surfer SEO can analyse relevant keywords and even suggest how many images you should be using. It also makes content planning, site audits, and SERP analysis more convenient. However, please note that Surfer SEO is not free – it starts at $49 per month.

Read more about Surfer SEO here.

Mozbar (Chrome Extension)

MozBar is a free SEO tool that provides page analysis, page optimisation, PA and DA scores, and spam scores without you needing to open any software. MozBar is an on-page SEO structure tool that checks your title, meta description, and H1. It is a Chrome Extension you can easily use on Google Chrome.

Read more about MozBar (Chrome Extension) here.

SEO Toolkit by Primal

Last but not least, we’d like to recommend the free SEO Toolkit by Primal. It can be used on Google Chrome once you’ve downloaded the Chrome Extension. This toolkit allows you to check which aspects of your website need improvements, such as the title, meta description, or headings. You can also use this toolkit to check these aspects of your competitor’s website. You can check your image information, website speed, and other details that make visiting your website as convenient as possible.

Read more about the SEO Toolkit by Primal here.

These are basic SEO tools that make online marketing a lot easier, help your website reach the first SERP, and support your SEO by providing more convenience and optimisation.