Updated image sizes for Facebook (Meta) Ads in 2022

On social media, images are often the first thing that catches the eye, even before captions, so for anyone wanting to increase sales through online channels, especially Facebook, the quality of the images they use is crucial. What is the right size for a Facebook ad image, then? What size will help communicate your message best? 

One of the most powerful social media platforms is Facebook. It is a space to create an identity, increase brand awareness through advertising, and sell products or services. Images are the best form of content you can use to convey your message. Besides being used to show off the beauty of your product or service, you can also include important information and a call to action so that even if people don’t read your captions, they’ll still see the information you want to communicate.

So now that you know it’s essential to use images to promote products, let’s look at the right size for a Facebook Ad image.

ขนาดรูปภาพสำหรับโฆษณา Facebook ประเภทต่าง ๆ

Smartphone with interface carousel post on social network. Vector illustration.

Image sizes for different types of Facebook Ads

Facebook Image Ads

Facebook Image Ads are single-image ads, popular with ad users because they’re quick and easy to create. The audience can see and understand what you’re communicating right away, and you don’t have to wait for it to play like you do with a video format ad. Image Ads can appear in different locations on Facebook, so we’ve gathered the Facebook ad image resolutions for each advertisement location below:

 

Display Position Ratio Recommended Resolution
Facebook Newsfeed Ads
  • 1.91:1 to 1:1 if there is a link
  • 9:16 to 16:9 if there is no link.

 

 
  • 1080 x 1080 px for 1:1
  • 1200 x 628 px for 9:16 to 16:9.
Facebook Right Column Ads

These are displayed only on computers. Most of them appear on the right side of a website.
  • 1.91:1 to 1:1

 

 At least 1080 x 1080 px

*Due to the small size of the image, there should not be any text on the image.
Facebook Instant Articles (FBIA)

An interactive article format that allows users to click to skim the article. You can place your ad in an Instant Article.
  • 1.91:1 to 1:1 if there is a link
  • 9:16 to 16:9 if there is no link
  • At least 1080 x 1080 px
  • Recommended 1200 x 628 px.
Facebook Marketplace

Placed within a collection of products for you to buy.
  • 1.91:1 to 1:1 if there is a link
  • 9:16 to 16:9 if there is no link
  • At least 1080 x 1080 px
  • Recommended 1200 x 628 px.
Facebook Stories

A real-time post with a vertical display to suit smartphones. The image size must be adjusted appropriately.

 It should typically be at 9:16 so that there is no space above and below the screen, and for Dynamic Ads in Stories, it should be 1.91:1. Recommended at 1080 x 1920 px.

 

*The area of approximately 14% or 250 px above and below the image should not contain any letters or logos because it may be blocked by the call to action.

 

Note:

  • There is no limitation on how high the image resolution can be, but if lower than the recommended values in the table, it may cause the images to appear incorrectly.
  •  Supported file types are JPG or PNG.

Facebook Carousel Ads

Facebook Carousel Ads are ads that display multiple images, each containing a link to a product page. Users can scroll to move the pictures back and forth. The advantage of using Carousel Ads on Facebook or Meta is that you can put all the products from one category in a single ad. The size of the Facebook Carousel ad images are as follows:

  • Image or video aspect ratio 1.91:1 to 1:1
  • Image size should be at least 1080 x 1080 px 
  • File type
  • Still images, JPG, or PNG
  • MP4, MOV, or GIF video

Facebook Collection Ads

Facebook Collection Ads are displayed as collections with a cover image or video above the product images within the same ad. By clicking on the image, it will expand to a full-screen collection and display product details and prices. This form of ad is only visible on smartphones.

  • Image or video aspect ratio 1.91:1 to 4:5 or 1:1 for square images.
  • Image size should be at least 1080 x 1080 px 
  • File type
  • Still images, JPG or PNG
  • MP4, MOV or GIF video

Final tips for advertisers!

Why should you care about the size of your Facebook ad images?

As we have mentioned before, images are the first thing that catches the reader’s eye. So, it’s your job to resize the image you use for each ad, to ensure that your ad is user-friendly on both computers and smartphones. In essence, if users scroll through, they must be able to see your ad clearly. If it is a single image, it should not be enlarged or distorted from the actual image. This will help your brand appear professional and reach its objectives. 

Did you know that it is equally important to choose an image size to suit your objectives?

Although the appropriate image size for an ad will vary depending on the type of ad, some ads do not have fixed sizes, just recommendations so that your image doesn’t end up displaying incorrectly. You should also consider the objective of your ad, for example:

  • For conversions, the best performing format is the 1:1 ratio because it can be seen and understood in a single image and can also be used for multiple platforms without cropping and losing its essence.
  • Album-style ads are often used for awareness or engagement purposes because they encourage people to view and engage with posts.

That’s everything you need to know about Facebook Ad image sizes in 2022. If you need a partner to help you achieve your business goals, read on to discover why a Facebook Ads Agency is necessary. Or contact us for more information: 02 460 9520.