Enterprise SEO, also known as global SEO, is typically reserved for large (more than 1,000 pages) and well-established enterprises, such as global firms and worldwide brands. The role of enterprise SEO is to carefully review search data and trends to provide actionable advice for all members of a company’s marketing and product teams – all geared towards improving search engine visibility and profitability for an organisation. But, just because you have an enterprise-level company doesn’t mean you need enterprise SEO, and vice-versa. Corporate enterprise SEO techniques can be applied to mid-sized websites with great results as well.
Beyond traditional SEO, sophisticated enterprise-level SEO requires specialised tools and skill sets to accomplish its superior search engine optimisation techniques. The tools and practices that enterprise SEO brings to the table are explicitly designed to help companies engage in digital marketing on a large scale by using the analytics of the search engine, looking at the data surrounding products, services, incentive programs, exclusive sales, buyer demographics and so on.
Global data shows that the first page of organic search results have over a 70% click-through rate (CTR), while those on the second and third pages have a combined rate of less than 10%. Meaning, the higher you rank in search results (SERP), the more potential customers will find and visit your site (and hopefully spend money). If market expansion and sales growth are essential to your business, you should build enterprise SEO into your marketing game plan from day one. Of course, it’s never too late to start, and any organisation can pivot from standard to global SEO at any time.
Deciding whether your company needs enterprise-level SEO or not requires the comprehensive assessment of your organisation’s business needs, capabilities, goals and financial resources. The benefit of enterprise SEO is that it showcases your brand to online browsers at every stage of the consumer journey. As a result, you’re better able to reach and engage with customers during every step of the purchase funnel, leading to higher conversion rates and increased brand awareness.
Most online sales (approx. 94%) begin with an organic search using keywords to find whatever a user is looking for. Global SEO is geared specifically towards content for worldwide consumption. As such, large organisations need to create content that works for different regions and language, as well as optimise that content for each region’s search engine results pages. Search results appear differently for French people using google.fr than Brits using google.co.uk. With global SEO, you’ll be tailoring your marketing messages and methods to suit different audiences’ languages, cultures, behavioural tendencies and local internet regulations.
SEO for enterprise provides an overarching approach to on-page optimisation, quality content creation and targeted outreach. When done right, this strategy can boost your competitive keyword terms on your most lucrative pages. The thing to remember is that SEO is not a one-time thing; you can’t do it once and walk away, it doesn’t work like that. You must maintain your SEO to keep your pages’ SERP rankings. If you become complacent, you’ll slip back down and lose your competitive edge.
Typically, an SEO agency is the first touchpoint for incoming data; allowing them to spot trends quickly. Agencies often know instinctively how to reverse a negative trend and how to capitalise on a positive one. Agencies like ours have the business acumen to recognise what is most important out of the reams of data that companies collect and, most importantly, how to interpret and use that data most effectively.
When it comes to enterprise SEO in Bangkok, Primal is considered the best in the business, because of our data-driven, innovative and skilled SEO strategies. Our highly trained and award-winning agency has helped numerous multinational companies get ahead of the competition and become a market leader. We are diligent at gathering relevant company data across multiple revenue streams and synthesising those findings into actionable client presentations. If you require SEO for an international company, reach out to our team today to put your company on the fast-track to sales growth and market dominance.
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The Spa Industry had started to do online marketing, especially SEO, where Let’s Relax noticed they were falling behind with ranking for generic keywords related to the industry.
Dusit.com was looking to shift its focus to more SEO growth reducing its over-reliance on Paid Media due to the high cost and minimal returns. The goal was to drive organic performance growth on a global scale, optimising for each of Dusit’s locations (14 Total Countries - Optimised for 20 Properties).
SiamTV is a leading electronics store in the North of Thailand but their goal is to grow online visibility nationwide. SiamTV are now looking to compete with giant eCommerce websites that are already established in the market where SiamTV also wants to aggressively target highly competitive keywords to drive performance.
Their primary objective is to enhance brand awareness, increase online visibility and sales in search landscape as well as test-drive booking form. However, the website has loads of thin content pages, duplicate content across multiple languages as well as having wrong user behavior implemented on the language switcher on the site.
Global SEO entails optimising your content for worldwide consumption; creating content that works for different areas/languages, as well as optimising that content for region’s search engine results pages.
Enterprise SEO provides an umbrella approach to on-page optimisation, quality content creation and targeted outreach. This strategy can boost your competitive keyword terms on your most lucrative pages.
The cost of corporate SEO will depend on the size of your business and scope of services required. As one-time strategies will have a short lifespan, ongoing maintenance is recommended.
Enterprise SEO is a large-scale, strategic approach to search engine optimisation. It's founded on your brand's business goals and your website's unique position within Google search.
As enterprise SEO has the power to showcase your brand to customers at every stage of the sales journey, it’s a good option for organisations with sufficient finances and resources.
If market dominance, global expansion and sales growth are essential to your business, you should build enterprise-level SEO into your marketing game plan from day one.
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