CREATIVE / SOCIAL / PERFORMANCE / PRODUCTION
A three phased communication strategy and execution for Taco Bell's launch from awareness to activation. Our approach was to create a relationship between brand and local consumers, communicating with our target audience with the familiar tone of voice to develop a relatable relationship for greater activation.
CREATIVE / SOCIAL / PERFORMANCE / PRODUCTION
A renowned milk tea chain from Taiwan with operations in 11 countries, were looking to ventured into the Thai market. By emphasising these unique selling points and using targeted digital advertising, Machi Machi aimed to attract significant foot traffic and drive offline conversions, making a notable entry into Thailand's competitive beverage landscape.
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