To tackle these challenges, we developed a comprehensive digital marketing strategy. This plan involved introducing micro-conversions at every customer interaction to gather valuable data for better decision-making. We also used value-based bidding and strategies to maximise conversion value, aiming to improve lead quality and conversion rates. Additionally, we expanded Dynamic Search Ads to capture customer demand that might be missed by keyword-specific ad groups. Our strategy had a dual focus: boosting brand awareness and improving conversion performance. We allocated budget for branded campaigns and explored new channels like the Google Display Network (GDN) and demand generation techniques.
Where Thai Tradition Meets Nature
