Challenge

The client’s goal is to consistently generate over 7 leads per day, with a target of more than 10 leads daily during the peak summer season. Their main products, the Tesla Powerwall and solar cells, are aimed at customers with high electricity usage and significant purchasing power. The challenge is to effectively reach and convert this specific audience, maintaining a steady flow of quality leads year-round, with extra focus during the summer months when demand increases.

The aesthetic world is close to home

Approach

Primal’s approach involves strategically allocating the advertising budget, with over 50% designated for Google due to its proven success in reaching high-value customers. Budget distribution for each channel will be adjusted dynamically based on performance metrics. We will review the campaign’s effectiveness monthly by analysing actual lead generation data. This will enable us to make informed decisions on campaign placements and necessary adjustments for the following months. Additionally, we will test various creative formats and content types to identify the most effective combinations for engaging potential leads.

Results

In the execution phase, Primal implented the budget allocation strategy, prioritising Google while maintaining flexibility to adjust resources based on real-time performance feedback. We deployed a range of creatives and content across selected channels, continuously testing and refining these elements to maximise lead generation efficiency. Simultaneously, we explored and tested indirect audience segments to uncover additional potential leads. This proactive approach and iterative optimisation ensured the client meets and exceeds their lead generation targets, especially during the critical summer period.

I want these numbers

3x

Lead Increase

29x

ROAS

52%

CPL Decrease

I want these numbers
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