Satin Bed provides service over 60 years of leadership in Bedding products such as mattress manufacturing and enabled to expand production capacity and marketing outlets. The client was aiming to grow their eCommerce business by using Facebook Collaborative Ads or CPAS as the main platform to drive sales in Shopee.
60 years of leadership in bedding products
Primal aligned with Satin Bed to analyse promotions that were most effective from the previous period. They proposed new A/B testing on creatives to drive further growth into marketplace revenue. Additionally, Primal initiated a new campaign structure and budget planning for Seasonal campaigns that included Teaser and D-Day periods.
The strategy was to place the audience on a full conversion journey from prospecting to remarketing by segmenting and prioritising each audience. This resulted in an exponential increase in performance throughout each seasonal campaign.
Growth in No. of Purchases Within 6 Months
Reduction in Cost Per Purchase Within 6 Months
Improvement in ROAS Within 6 Months
