Challenge

SAMSON Truck, which recently launched its website, faced major digital marketing issues. They hadn’t done any online campaigns before. The website had minimal service information, was poorly optimised for conversions, and lacked blog posts. This weak online presence made it difficult to attract and engage new customers.

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Approach

Primal created a detailed digital strategy that included keyword research, technical SEO optimisation, and content improvement. We planned to add more service-specific content to the website, optimise current content and calls-to-action (CTAs) to boost user engagement and conversion rates. We also aimed to focus on off-page strategies by targeting niche sites related to the client’s expertise and products to drive relevant traffic and increase the website’s authority.

Results

In the execution phase, we implemented our strategies by conducting thorough keyword and content research, followed by systematic content audits and optimisations. We made technical changes to improve SEO performance and refined CTAs to increase conversion rates. For off-page optimisation, we worked with relevant niche sites to secure quality backlinks and improve domain authority. These efforts led to a notable increase in overall traffic and conversions, significantly boosting Samson Truck's online visibility and business results.

I want these numbers

112%

Increase in Organic User

81%

Increase in Product Conversion

231%

Increase Click in 3 Months

I want these numbers
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