24x Increase in Conversions Within 3 Months

SEO

A finance business offering deposit services, corporate lending, project lending, consumer lending, and cash loans for cars and houses.

Challenge

The client’s website faced significant cybersecurity challenges, having been hacked twice – first in June 2023 and again in January 2024. Recovering from these incidents was particularly complex for Primal, as the client’s products fall under the YMYL (Your Money Your Life) category. This not only raised security concerns but also required strict E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) optimisation to maintain user trust and credibility with search engines.

Instant cash loans, high credit limits, fast approval.

Approach

In response to these challenges, Primal implemented a comprehensive strategy. Continuous monitoring was introduced to protect against further cybersecurity threats. How Primal approached E-E-A-T optimisation involved conducting a thorough audit and enhancement plan, focusing on key terms relevant to the client’s services, such as pawning houses, cars, and motorcycles, as well as condo mortgages. This strategy was designed to improve both the security and search engine performance of the client’s website.

Results

After resolving the cybersecurity threat, Primal implemented the E-E-A-T optimisation plan, focusing on high-impact keywords. By successfully optimising these terms, the client’s website achieved top 3 rankings for all targeted keywords, greatly improving their online visibility and lead generation. The combined focus on strong cybersecurity and strategic SEO ensured a secure online presence and a competitive edge in the market.