Our strategy was to expand beyond website forms to capture leads through multiple channels, including chats, calls, and messaging apps. We leveraged using tools like Search and Performance Max to broaden our reach. Additionally, we wanted to introduce Smart Bidding 2.0 to manage the budget better. This new system uses intelligent techniques to spend ad money more effectively. We also did a diligent analysis of past results, which taught us a lot about the best ways to target Rentokil’s audience, communicate, and design our ads. This data-driven approach ensures that our upcoming campaigns are tailored to Rentokil’s specific needs and poised for more significant impact and engagement.
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