The primary objective was to enhance the brand’s visibility and increase conversions on the e-commerce platform. The plan involved executing an SEO strategy that would make the client’s website more accessible to Google bots. Additionally, Primal aimed to resolve issues hindering proper crawling and indexing, such as eliminating duplicate content. The planning phase also focused on optimising On-Page elements, specifically targeting E-E-A-T (Expertise, Authoritativeness, Trustworthiness) to enhance the overall credibility of the brand.
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