The client initially achieved strong sales on the Lazada platform. Building on this success, Primal recommended expanding to Shopee by reallocating part of the marketing budget for a performance test. Shopee delivered impressive results during the peak period of November 2023. However, by March 2024, sales started to decline, leading to concerns over the platform’s long-term effectiveness.
Bringing 'good products' into the heart of customers' daily lives.
To address this, Primal developed a strategic plan to boost Shopee sales, demonstrating how Primal leverages key insights to drive growth. This plan involved participating in major campaigns like AWO and Shopee’s 3.3 D-Day. We advised focusing on promoting best-selling products and creating bundles that paired popular items with slower-moving stock to enhance visibility and appeal.
By executing this strategy during Shopee’s 3.3 D-Day, the campaign achieved a significant turnaround. Even with a 50% reduction in budget, the sales performance in March was on par with the peak sales seen during the 11.11 D-Day period. This approach optimised the client’s marketing spend while driving a substantial increase in purchases, demonstrating the effectiveness of product bundling and strategic promotions.
Purchase Increase
ROAS Increase
Add to Cart Increase
