The primary goal was to devise an SEO strategy tailored to client’s objectives. The plan encompassed on-site optimisation, focusing on refining the website for search engine algorithms. Additionally, Primal planned to produce high-quality content, ensuring relevance and value for both users and search engines. Backlink strategies were also part of the plan to enhance authority and drive improvement in new users and organic traffic. A key aspect of the planning involved directing traffic to conversion-friendly pages, aligning with the goal of driving organic conversion growth.
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