To address these challenges, Primal, the SEO agency, developed a comprehensive plan. We provided target keywords that had the potential to bring relevant leads to the website. Additionally, Primal focused on optimising the website structure to make it more SEO-friendly. We conducted a thorough SEO audit to identify and remove any constraints in indexing and implemented server-side rendering to improve website performance. The plan also emphasised the importance of aligning content creation with keyword intent, ensuring that the keywords targeted directly at students were integrated into the content to enhance visibility.
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