After an initial audit of MK’s online assets, competitor strategies and customer behaviour, Primal set out to optimise MK’s Google presence given that (1) it would enable the brand to generate high-intent leads and (2) increase their authority if we were able to rank them in page 1 positions for competitive search terms and (3) increase their ROI from high intent lead generation from search marketing.
Primal discovered that search marketing played a critical role in customer’s path to purchase in awareness, evaluation and buy stages. We recommend investing heavily in search marketing including both SEO and SEM campaigns to quickly drive the growth MK was looking for to improve their dominance.
