Challenge

Memmoread, a dedicated platform for TOEIC test preparation, faced significant challenges in ranking for highly competitive keywords like “TOEIC” and “โทอิค.” With intense competition and constantly changing search algorithms, achieving strong visibility was no easy task. Following Google’s September algorithm update, their website saw a noticeable drop in organic traffic, underscoring the need to align with Google’s evolving quality guidelines. Primal recognised that overcoming these challenges required a strong SEO strategy focused on content authority, trustworthiness, and technical improvements to secure long-term search performance.

A knowledge repository for TOEIC exam preparation for self-study.

Approach

How Primal helped restore and enhance Memmoread’s search visibility was through a comprehensive SEO strategy rooted in Google’s EEAT principles – Experience, Expertise, Authoritativeness, and Trustworthiness. This involved improving content quality, reinforcing author credibility, and optimising on-page SEO. We also carried out in-depth keyword research to identify high-intent topics for TOEIC learners, alongside competitor benchmarking, authoritative backlink acquisition, and structured content enhancements. These efforts aimed not only to recover lost traffic but also to secure top rankings for competitive keywords.

Results

To strengthen Memmoread’s search visibility, how Primal executed a data-driven SEO strategy was by beginning with a comprehensive audit of its content and technical SEO framework. We optimised key pages by deepening content, refining internal linking, and incorporating schema markup to improve search relevance. EEAT principles were reinforced through expert-backed content, authoritative citations, and high-quality backlink acquisition. Additionally, we implemented a structured blog strategy targeting high-traffic TOEIC-related queries, enhancing user engagement and search rankings. With continuous performance monitoring and algorithm adaptation, Memmoread not only recovered lost traffic but also secured top positions for competitive keywords, solidifying its reputation as a trusted TOEIC learning resource.

I want these numbers

99%

Key Event Increase

90%

Impression Increase

90%

Page 1 Keywords

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