Primal aligned with the client to analyse promotions that will be the most effective for the month of OCT and NOV 2022. In such a highly competitive landscape, an attractive promotion creative combined with an Influencer was used which had high response rates to help in driving engagement, clicks, and sells.
Additionally, as we noticed that our target audience are price sensitive shopper, we then implemented the strategy and separated promotion into 5 phrases which setup pre-launch before D-Day over 39 days by creating PR seeding and launch a Warm-Up promotion as consisting of 1,111 THB Bounce Back e-Voucher with minimum spent 6,000 THB.
