The primary goal was to conduct a post-migration audit to identify and rectify issues hindering the website’s performance. The plan involved guiding and eliminating specific issues that were obstructing Google bots from crawling and indexing the site effectively. Additionally, Primal strategised to focus efforts on specific categories that held the potential for significant growth, streamlining the approach for maximum impact.
Aiming to be the top B2B and B2C retailer in Asia, integrating online and offline channels, by meeting customers' daily needs through technology, innovation, and operational excellence
