Our main goal is to drive online sales through the client’s website. While online transactions are the focus, the client has seen a steady rise in walk-in customers at local stores. Tracking issues also make it difficult to measure online purchases accurately, leading us to rely on checkouts as the closest measure of actual sales. Establishing accurate tracking is critical to measuring success effectively and overcoming these obstacles.
A store dedicated to high-quality IT gadgets from top brands.
How Primal plans to address these challenges is by improving the tracking system to accurately capture online purchases. For campaigns that don’t lead to immediate checkouts, we’ll use “add to cart” conversions to support AI learning algorithms. We’ll customise conversion metrics for each campaign, using “maximise conversions” where there are no checkouts and “maximise conversion value” for those based on checkout data.
How Primal achieved this result was by implementing advanced tracking solutions to ensure precise recording of all online sales. By tailoring conversion goals to each campaign, we enabled AI to optimise performance effectively. Campaigns focused on "add to cart" actions will use "maximise conversions" bidding, while those with checkout conversions will employ "maximise conversion value." This approach aligns with the client's online sales goals and leverages technical expertise to achieve the best results.
Sales Increase
CPC Decrease
CR Increase
