Challenge

The client wants to increase online sales through TikTok Shop for specific promoted products. However, in the previous quarter, sales orders were low, and the Cost Per Acquisition (CPA) was high, posing major challenges. The key issue is to improve the Return on Ad Spend (ROAS) while keeping the CPA low, all within the limits of the client’s product selection.

Promoting a green, sustainable retail and wholesale ecosystem.

Approach

Primal developed a strategy aimed at driving conversions efficiently. This plan concentrated on the top-selling products and carefully allocated the budget across different campaign types—Video Shopping Ads (VSA), Lifestyle Shopping Ads (LSA), and Product Shopping Ads (PSA). Primal’s use of Gross Revenue alongside Purchases was crucial in stabilising conversion effectiveness, with the goal of maximising sales while maintaining a strong ROAS and reasonable CPA.

Results

During the execution phase, Primal carefully implemented the planned strategies by managing the budget across VSA, LSA, and PSA campaigns to make the most of each channel’s strengths. The targeting was fine-tuned to focus on best-selling products, increasing their visibility and appeal to potential buyers. Real-time data was used to make dynamic adjustments, ensuring the CPA stayed within acceptable limits while working to boost ROAS. This strategic approach led to a significant improvement in online sales, helping the client overcome previous challenges and achieve their growth targets.

I want these numbers

47%

Purchase Increase

22%

Checkout Increase

2.6x

CONV Increase

I want these numbers
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