The focus was on enhancing the brand’s online presence through effective content and SEO strategies. Primal’s first step was to ensure that the website’s content was of high quality, well-written, and directly relevant to the target audience. This involved identifying relevant topics through keyword research and seamlessly incorporating them into blog posts. Additionally, Primal planned to optimise the website’s SEO elements, including meta tags such as title tags, meta descriptions, and header tags, to make the site more search engine-friendly.
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