Challenge

The client, who specialises in research, research tools, chatbot systems, and marketing data, aims to achieve long-term growth, boost SEO performance, and build strong brand awareness. One major challenge is that their website’s service information is not optimised for search engines, and there are no articles or blog content. This absence of optimised and engaging content restricts their ability to attract organic traffic and weakens their online presence.

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Approach

We devised a comprehensive strategy focused on strategic keyword research tailored to both services and potential blog content. This research aimed to identify keywords that would drive traffic and boost brand visibility. After selecting the keywords, the plan included optimising existing service information and creating new, engaging content aligned with these keywords. Simultaneously, we planned a technical audit of the website to identify and fix any underlying issues that could hinder SEO performance, ensuring the site is fully optimised for search engines.

Results

After confirming the targeted keywords, we implemented our content strategy by optimising existing service descriptions and creating compelling blog articles that aligned with the identified keywords. This not only improved SEO but also provided valuable content for visitors, enhancing user engagement. At the same time, we conducted a technical audit and made the necessary changes to address any SEO barriers. This combined approach of content enhancement and technical optimisation ensured a smooth improvement in online visibility, effectively driving traffic and boosting brand awareness for the client.

I want these numbers

2x

Conversion Increase

3x

Organic User Increase

4x

Click Increase

I want these numbers
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