Challenge

Comsys Solar aimed to attract customers through online channels, particularly via Facebook Messenger. However, they encountered challenges as increasing Cost Per Mille (CPM) and changes in artwork direction caused the Cost Per Acquisition (CPA) to rise. These shifts negatively impacted the campaign’s efficiency, making it difficult to achieve the monthly Key Performance Indicators (KPIs) for message volume.

Maximise efficiency, enhance safety, and save more with our top-tier team of professional installers and maintenance experts.

Approach

How Primal helped overcome these challenges was by devising a strategic plan to enhance campaign performance. Primal restructured the campaign by separating it based on ad placements, creating distinct campaigns for Feed and Video placements. The strategy focused on video placement, which had shown better performance in Q4 2023. This targeted approach aimed to optimize ad spend and boost engagement through the most effective channels.

Results

During the execution phase, Primal implemented the planned campaign separation and closely monitored the performance of both Feed and Video placements. How Primal helped was through significant optimisation and analysis, which revealed that the Video placement campaign greatly outperformed the Feed placement in terms of engagement and cost-efficiency. As a result, Primal shifted the focus entirely to the Video placement campaign to leverage its strengths. This strategic pivot enabled Comsys Solar to maximise results, optimising performance across all relevant metrics and better aligning with the client’s objectives.

I want these numbers

3x

Message Increase

65%

CPA Decrease

41%

CPM Decrease

I want these numbers
Copyright © 2024 Primal.
GET A FREE STRATEGY CONSULTATION
Show Buttons
Hide Buttons