How Primal tackled this challenge was by starting with a thorough analysis of CC Double O’s past campaign data to refine strategies for peak performance. Campaigns were structured by gender to ensure precise targeting, while Facebook’s In-Market audience was utilised to maximise relevance. To optimise ad performance, Primal introduced innovative A/B testing on creatives, allowing data-driven adjustments to be made. Primal further developed a comprehensive campaign framework, carefully planning budget allocation across teaser and D-Day periods. This approach guided audiences seamlessly through the conversion journey, from initial prospecting to remarketing, ensuring every touchpoint was strategically optimised.
Simple yet classy, confident, and stylish
