Our strategic approach was multifaceted, beginning with exhaustive keyword research tailored to the client’s product pages and blog content. We aimed to optimise each product page for specific keywords (e.g., “ประกันชั้น 1”, “ประกันรถชั้น 2+”), even suggesting the creation of new pages where necessary to capture niche segments effectively. In addition, we planned to integrate relevant content keywords and strategically placed CTA buttons within blog articles to streamline the customer’s purchase journey, effectively shortening the path from information gathering to policy acquisition.
Modern car insurance that understands customer differences
