Challenge

The client, already successful in the online market, aimed to diversify their offerings by introducing new insurance products, including asset accumulation insurance, health insurance, and critical illness insurance. At the same time, they faced the challenge of migrating their website from its current subdomain. This required careful planning to ensure the new products were successfully launched without affecting their established SEO performance.

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Approach

Primal developed a detailed SEO strategy to support the client’s expansion. This included thorough technical and content audits, focusing on optimising new product pages for competitive insurance keywords. A well-planned site migration was also crafted to ensure a smooth transition from the subdomain, without losing valuable SEO rankings. The strategy aimed to boost visibility for the new products and ensure the website migration was seamless.

Results

How Primal helped was by implementing the planned SEO improvements and managing the site migration effectively. By optimising content for key terms like "asset accumulation insurance," they achieved Top 3 search engine rankings within three months. The migration was carried out smoothly, with continuous monitoring to safeguard SEO rankings. This approach ensured that the client’s online visibility improved for the new products, while the structural changes to the website did not interfere with their ongoing digital marketing efforts.

I want these numbers

Top 3

Keywords Ranked

82%

Impression Increase

55%

Click Increase

I want these numbers
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