Maris Mortel, Author at Primal

Significantly Improve Your SEO Performance with Google’s E-E-A-T Framework

Maris Mortel - Nov 25 2024

Significantly Improve Your SEO Performance with Google’s E-E-A-T Framework

The E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) framework is a cornerstone of modern SEO practices. It’s central to Google’s approach to assessing content quality, ensuring that the information presented is reliable, credible, and valuable for users. Let’s break down what E-E-A-T is, explore its benefits for SEO, and outline practical strategies to optimise your content and improve your rankings. Read More

Innovative Pet Marketing Strategies to Engage the Petsumer Market

Maris Mortel - Nov 25 2024

Innovative Pet Marketing Strategies to Engage the Petsumer Market

Are you making the most of the petsumer market? As pet ownership grows, so does the opportunity to connect with pet-loving consumers through an effective pet marketing strategy. This approach can help you tap into the owner’s passion for their animals, driving engagement and brand loyalty. This post will explore how you can make your brand resonate with the petsumer—pet owners willing to invest in high-quality products and services for their furry family members. Read More

7 Marketing Lessons from Taylor Swift: A Masterclass in Branding

Maris Mortel - Nov 25 2024

7 Marketing Lessons from Taylor Swift: A Masterclass in Branding

Taylor Swift has captivated the music industry and redefined how brands engage with audiences. Her career, spanning genres and decades, is an insightful guide for marketers everywhere. From a young country singer to an international pop sensation, Taylor Swift’s marketing strategy demonstrates the power of authenticity, digital engagement, and community-building. In this blog, we’ll explore the marketing techniques that have made Taylor Swift a phenomenon and how marketers can apply these principles to their own campaigns with the help of Primal, a leading digital agency in Bangkok. Read More

Insights and Strategies from the Google Search Leak 2024

Maris Mortel - Nov 25 2024

Insights and Strategies from the Google Search Leak 2024

In mid-2024, the SEO community was abuzz following a major leak of Google’s internal documents. This leak gave an unprecedented look into the intricate workings of Google’s search engine algorithms, revealing crucial insights that every SEO professional should know. For digital marketers, this leak provided invaluable clues for refining SEO strategies and aligning them with how Google truly evaluates content, user engagement, and other ranking factors. Read More

On-Page SEO To Optimise Website Performance

Maris Mortel - Nov 25 2024

On-Page SEO To Optimise Website Performance

On-page SEO is one of the most vital aspects of any successful digital marketing strategy. In this article, we’ll discuss the fundamentals of on-page optimisation, its importance in boosting website visibility, and how to integrate it into your campaigns for better search engine rankings and user experience. Read More

Learn the Advantages of a Solid Digital PR Strategy in Your Marketing Campaigns

Maris Mortel - Nov 25 2024

Learn the Advantages of a Solid Digital PR Strategy in Your Marketing Campaigns

Traditional approaches to public relations are evolving rapidly. Digital PR has become crucial to a successful marketing strategy, bridging the gap between traditional PR methods and modern digital communication. This post will help you understand the importance of digital PR is essential for brands looking to boost their online presence and engage with target audiences, and how your brand can best benefit from it. Read More

Why a Unique Selling Point (USP) is Essential in Marketing

Maris Mortel - Nov 25 2024

Why a Unique Selling Point (USP) is Essential in Marketing

In a competitive marketplace, a unique selling point (USP) is essential for making your brand stand out. But what is a unique selling point, and why does it matter? Your USP is the distinct feature or value that sets your brand apart, giving customers a clear reason to choose you over the competition. A strong USP enhances brand visibility and appeal while increasing customer loyalty and driving long-term business growth. Let’s explore how to determine and leverage your USP for maximum impact. Read More

Maris Mortel - Nov 21 2024

What is a Web Directory?

As digital marketers, we’re constantly finding effective ways to boost visibility and reach. One often overlooked resource is the web directory. While some view web directories as outdated, they remain valuable for building a solid online presence. But what is a web directory, and how can it support your marketing campaigns? Let’s explore the role of web directories, their types, and how they can benefit your strategy. Read More

Maris Mortel - Nov 21 2024

Luxury Marketing: How to Build a High-End Brand Strategy

Luxury marketing is more than just selling high-end products. It’s about creating a distinctive experience that resonates with the aspirations and lifestyles of a select clientele. Luxury brands distinguish themselves through quality, exclusivity, and a sense of heritage. For those in the business of luxury, this means carefully crafted marketing strategies to maintain an elite image and meet the exacting expectations of their audience. In this guide, we’ll explore what luxury marketing is, discover luxury marketing strategies, and look at successful brand examples to inspire your campaigns. Read More

Discover What Customer Loyalty Is & Why It Matters For Your Business

Maris Mortel - Nov 21 2024

Discover What Customer Loyalty Is & Why It Matters For Your Business

Customer loyalty is key to long-term growth and sustainability in a competitive marketplace. However, customer loyalty doesn’t happen overnight. It involves positive experiences that lead customers to keep choosing your brand time and again. Loyalty is built on trust, satisfaction, and a deep connection to your brand. It encourages customers to stay with you even when competitors are an option. How can businesses nurture loyalty? In this article, we’ll explore what customer loyalty is and learn about the different types of customer loyalty. We’ll also discuss strategies for building customer loyalty through marketing. Read More

What Is Interactive Marketing & How Can It Engage Your Audience?

Maris Mortel - Nov 21 2024

What Is Interactive Marketing & How Can It Engage Your Audience?

Interactive marketing is changing how brands engage with their audience, offering dynamic ways to connect. Unlike traditional, one-way marketing, interactive marketing invites customers to participate, making them active players in your brand story. But what is interactive marketing exactly, and how can it benefit your campaigns? Discover its concept, types, and strategies to help brands create more engaging, memorable customer experiences. Read More

What Generative AI Is & Its Impact on Modern Industries

Maris Mortel - Nov 21 2024

What Generative AI Is & Its Impact on Modern Industries

Generative AI is reshaping the way businesses innovate and operate. From creating compelling content to automating complex tasks, the influence of this cutting-edge technology is growing across industries. This article explores what Generative AI is, how it works, and how you can use it for your marketing campaigns. We’ll also discuss how Primal Digital Agency can help you take advantage of this technology with SEO marketing services to enhance your business. Read More

What Is A Subscription Model & How Can It Drive Business Growth?

Maris Mortel - Nov 19 2024

What Is A Subscription Model & How Can It Drive Business Growth?

Subscription models are changing how businesses deliver value by offering customers a reliable, convenient way to access products and services. This approach is particularly effective in e-commerce, where brands benefit from recurring revenue while building lasting relationships with customers. But what exactly is a subscription model, and how can it improve your marketing strategy? Let’s find out. Read More

Maris Mortel - Nov 19 2024

What is a Mule Account? Learn to Protect Your Brand from this Cyber Threat

As online scams grow more sophisticated, the dangers facing businesses and individuals are increasing. Recent scams, like the Taylor Swift concert ticket fraud in Singapore, have shown how cybercriminals use “mule accounts” to deceive customers and launder money. For marketers and business leaders, understanding what a mule account is and its risks can help protect your brand and customers from falling victim to these schemes. Read More

Discover What Programmatic Advertising Is & Its Potential Impact On Your Marketing Strategy

Maris Mortel - Nov 19 2024

Discover What Programmatic Advertising Is & Its Potential Impact On Your Marketing Strategy

Have you ever noticed how ads seem specifically tailored to your interests? If so, you’ve seen programmatic advertising in action. This intelligent, data-driven approach automates the buying and placement of digital ads to make sure they appear in front of the right audience at the right time. For marketers, understanding what programmatic advertising is and how to use it effectively is important to create efficient and targeted campaigns. Let’s explore what makes programmatic advertising a must-have in your marketing toolkit. Read More

What Is YouTube Studio? Discover the Key to Your Channel’s Success

Maris Mortel - Nov 19 2024

What Is YouTube Studio? Discover the Key to Your Channel’s Success

YouTube Studio can be a game-changer for marketers and content creators alike. This powerful tool from YouTube is designed to streamline channel management, deepen audience engagement, and maximise video performance. Understanding how to make the most of YouTube Studio is essential for anyone aiming to grow their reach on the platform. Let’s explore what YouTube Studio is, the benefits it offers, and how to leverage it for an effective content strategy. In this digital era where content is king, understanding and leveraging YouTube Studio is crucial for anyone looking to make a mark on the YouTube platform. Let's explore how this tool can be managed and optimised to transform your content creation journey. Read More

Maris Mortel - Oct 29 2024

What is Google Web Story?

In a digital age dominated by mobile browsing and instant information, capturing attention quickly and effectively is crucial. Enter Google Web Story—a visually engaging, interactive format designed for mobile users, offering a unique way to deliver bite-sized, immersive content. Web Stories open up exciting opportunities for brands to connect with audiences, increase engagement, and drive traffic. Here’s everything you need to know about what Google Web Story is and how to create Web Stories for your marketing campaigns. Read More

How Open Graph Can Transform Your Online Presence

Maris Mortel - Oct 29 2024

How Open Graph Can Transform Your Online Presence

Social media is one of the most effective channels for marketers to reach audiences, but with countless posts competing for attention, making your content stand out can be challenging. This is where Open Graph comes into play—a tool that can significantly boost your content’s visibility and appeal across platforms. Read More

Unlocking the Decoy Effect to Transform Your Pricing Strategy

Maris Mortel - Oct 22 2024

Unlocking the Decoy Effect to Transform Your Pricing Strategy

In today's competitive market landscape, understanding the intricacies of consumer psychology can be a game-changer for businesses. One phenomenon that stands out for its effectiveness in influencing customer decisions is the Decoy Effect. Read More

What Is An Empathy Map & How Can It Help Your Business?

Maris Mortel - Oct 22 2024

What Is An Empathy Map & How Can It Help Your Business?

Truly understanding your customer can make the difference between success and failure in business. The Empathy Map is a compass for navigating your customers’ complex emotions and thoughts. At Primal, we believe empathy is at the heart of every successful marketing strategy. Read More

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Maris Mortel

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