Maris Mortel, Author at Primal

What is Google Web Story?

Maris Mortel - Oct 29 2024

What is Google Web Story?

In a digital age dominated by mobile browsing and instant information, capturing attention quickly and effectively is crucial. Enter Google Web Story—a visually engaging, interactive format designed for mobile users, offering a unique way to deliver bite-sized, immersive content. Web Stories open up exciting opportunities for brands to connect with audiences, increase engagement, and drive traffic. Here’s everything you need to know about what Google Web Story is and how to create Web Stories for your marketing campaigns. Read More

How Open Graph Can Transform Your Online Presence

Maris Mortel - Oct 29 2024

How Open Graph Can Transform Your Online Presence

Social media is one of the most effective channels for marketers to reach audiences, but with countless posts competing for attention, making your content stand out can be challenging. This is where Open Graph comes into play—a tool that can significantly boost your content’s visibility and appeal across platforms. Read More

Unlocking the Decoy Effect to Transform Your Pricing Strategy

Maris Mortel - Oct 22 2024

Unlocking the Decoy Effect to Transform Your Pricing Strategy

In today's competitive market landscape, understanding the intricacies of consumer psychology can be a game-changer for businesses. One phenomenon that stands out for its effectiveness in influencing customer decisions is the Decoy Effect. Read More

What Is An Empathy Map & How Can It Help Your Business?

Maris Mortel - Oct 22 2024

What Is An Empathy Map & How Can It Help Your Business?

Truly understanding your customer can make the difference between success and failure in business. The Empathy Map is a compass for navigating your customers’ complex emotions and thoughts. At Primal, we believe empathy is at the heart of every successful marketing strategy. Read More

What Generative AI Can Do in Modern Industries

Maris Mortel - Jul 09 2024

What Generative AI Can Do in Modern Industries

Generative AI, a groundbreaking branch of artificial intelligence, is transforming how businesses operate and innovate across various sectors. From automating complex tasks to enhancing processes, Generative AI’s influence is rapidly expanding. This article explores what Generative AI is, how it works, and its profound implications. We’ll also discuss how Primal Digital Agency can help you leverage this technology with SEO marketing services to boost your business. Read More

Boost Your SEO Performance with Google’s E-E-A-T Framework

Maris Mortel - Jul 01 2024

Boost Your SEO Performance with Google’s E-E-A-T Framework

E-E-A-T stands for Expertise, Experience, Authoritativeness, and Trustworthiness. It’s a framework used by Google to assess the quality of web pages. The focus is on content creators demonstrating their expertise, sharing relevant experience, establishing authoritativeness, and building trust. Read More

On-Page SEO To Optimise Website Performance

Maris Mortel - Jul 01 2024

On-Page SEO To Optimise Website Performance

On-page SEO is a crucial element for any successful website. In this article, we’ll discuss why on-page optimisation is indispensable for enhancing your site’s visibility and how it directly influences your website’s performance. Read More

Insights & Strategies from the 2024 Google Search Leak

Maris Mortel - Jun 07 2024

Insights & Strategies from the 2024 Google Search Leak

Just recently, the SEO landscape was jolted by the leak of internal Google documents, offering an unprecedented detailed look into the complexities of Google’s search engine mechanics. This rare look into the complexity and depth of Google's search algorithms provides invaluable information for SEO professionals and digital marketers. It offers a clearer roadmap for developing more effective SEO strategies that align with how Google actually assesses content and user engagement. Read More

What Is A Subscription Model & How Can It Revolutionise Your Business?

Maris Mortel - May 09 2024

What Is A Subscription Model & How Can It Revolutionise Your Business?

Subscription models are reshaping how businesses deliver products and services by offering customers a convenient and consistent way to enjoy their favourite products. In this article, we will discuss how subscription models are revolutionising traditional purchasing behaviours, especially in e-commerce. Read More

Discover What Programmatic Advertising Is & How to Achieve Targeted Success

Maris Mortel - May 09 2024

Discover What Programmatic Advertising Is & How to Achieve Targeted Success

Programmatic advertising has revolutionised the digital marketing landscape, offering unparalleled efficiency and precision. This powerful approach automates the buying and selling of ad space, making it essential for modern marketers looking to optimise their digital campaigns. Read More

Understanding What Interactive Marketing Is & the The Power to Engage and Convert

Maris Mortel - Apr 29 2024

Understanding What Interactive Marketing Is & the The Power to Engage and Convert

In this blog, you’ll discover how interactive marketing is reshaping the communication between brands and their consumers, offering an engaging two-way interaction that traditional methods simply can't match. Let Primal Digital Agency guide you on how to fully leverage its potential to enhance your brand's digital presence. Read More

What is Cloudflare

Maris Mortel - Apr 29 2024

What is Cloudflare

Cloudflare is a powerful tool that ensures your website performs optimally and remains secure against cyber threats. This post will delve into what Cloudflare is, how it functions, and why it’s essential for your SEO strategies and website maintenance. Find out how to leverage this powerful tool with Primal Digital Agency, Thailand’s leading SEO agency. Read More

What Is Digital PR? Discover How to Unlocking the Power of a Digital PR Strategy

Maris Mortel - Apr 23 2024

What Is Digital PR? Discover How to Unlocking the Power of a Digital PR Strategy

The traditional approaches to public relations are evolving rapidly. Digital PR has become crucial to a successful digital marketing strategy, bridging the gap between traditional PR methods and modern digital communication. Whether you’re looking to enhance your brand’s online presence or engage more deeply with your target audience, understanding the nuances of Digital PR is essential. Read More

9 Luxury Marketing Strategies

Maris Mortel - Apr 23 2024

9 Luxury Marketing Strategies

Luxury products are symbols of status, quality, and exclusivity. These products stand out due to their superior craftsmanship, limited availability, and powerful branding. Being considered a luxury item involves a combination of factors that elevate a product or service above standard offerings in terms of quality, price, and consumer perception. Read More

What is a Web Directory?

Maris Mortel - Apr 17 2024

What is a Web Directory?

In our fast-paced digital landscape, where finding the correct information quickly is crucial, the web directory plays a relevant role. The web directory, which serves as a cornerstone of the internet's infrastructure, helps users easily navigate the vast ocean of websites. Let's explore what web directories are and why they still matter. Read More

What is a Unique Selling Point?

Maris Mortel - Apr 14 2024

What is a Unique Selling Point?

Understanding your unique selling point (USP) is an essential marketing strategy that defines your brand's stand-out qualities and highlights why customers should choose you over the competition. In this article, we’ll help you determine your USP and how you can utilise a strong USP to significantly boost your business’s visibility and appeal. Read More

Taylor Swift Ticket Scam Exposes the Dangers of Mule Accounts

Maris Mortel - Apr 04 2024

Taylor Swift Ticket Scam Exposes the Dangers of Mule Accounts

The recent Taylor Swift Concert Ticket Scam in Singapore, impacting fans across Thailand, offers a stark reminder of this dark side. This article aims to shed light on the concept of “mule accounts”, the mechanism used in the scam, and the steps you can take to shield yourself and your business from such cyber threats. Read More

Maximising the Petsumer Marketing Strategy

Maris Mortel - Apr 04 2024

Maximising the Petsumer Marketing Strategy

Are you tapping into the potential of the petsumer or pet consumer market? In this blog, we'll unveil how a targeted pet marketing strategy can revolutionise your approach, engaging with pet owners and leveraging trends to ensure your brand stands out in a crowded market. Read More

A Guide to Mastering Top Spender Marketing

Maris Mortel - Mar 04 2024

A Guide to Mastering Top Spender Marketing

In today's competitive digital landscape, top spender marketing is emerging as a groundbreaking strategy for brands aiming to foster deeper connections with their most loyal customers. With fan communities wielding significant spending power, this approach is becoming increasingly crucial for brands looking to stand out. Read More

Discover What Customer Loyalty Is & Its Significance in Today’s Market

Maris Mortel - Mar 04 2024

Discover What Customer Loyalty Is & Its Significance in Today’s Market

Customer loyalty is a crucial factor that can spell success and longevity in business. Loyal customers are vital for sustainable growth and sustainability. In this article, we’ll explore what customer loyalty is, the different types of customer loyalty, and strategies you can use to build customer loyalty for your business. Read More

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